Productivity & Business · Security, Privacy & Backup

Incogni

Incogni is a subscription service from Incogni Inc. that sends removal requests to data brokers; Standard is $7.99 a month billed yearly, in USD.

Our take: Incogni is specific about price and about what it cannot touch.

Best forData broker removal requests

ReviewedNov 2026Paid

6.45 criteria · see breakdown

Try Incogni$7.99/mo billed yearly ($95.88); $15.98 monthly (USD)

Incogni Inc. sells Incogni as a subscription that sends personal data removal requests to data brokers and people search sites on your behalf, and its pricing page shows no free plan: Standard is $7.99 a month billed yearly ($95.88) or $15.98 billed monthly, in US dollars. Incogni says it was created within Surfshark and offers a 30-day money-back guarantee; the prices are those its pricing page shows with the currency set to USD on 4 November 2026, and Incogni says the currency charged depends on the country or ZIP/postal code entered at checkout. This page reports what Incogni and its own legal and help pages say; it is not a security, privacy or legal recommendation and gives no verdict on the service.

The bottom line

From $7.99 a month billed yearly in USD with no free plan; the guarantee is 30 days and one refund per customer; some site types are out of scope.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA subscription data broker removal service from Incogni Inc., created within Surfshark: it sends and repeats opt-out and deletion requests to 420+ brokers, with custom removals and an Exposure Scanner on the Unlimited plans.

Our takeIncogni is specific about price and about what it cannot touch.

Its Standard, Unlimited, Family and Family Unlimited plans are priced in USD with yearly billing at half the monthly rate, the refund terms are written out, and its own pages list the site types it cannot remove from. The Deloitte items Incogni cites cover coverage, confirmations, request cadence and data sales, not outcomes for one person's records, so this page reports what Incogni says and leaves the judgement to you.

Why we rate itPrices, refund terms and limits are published in detail and in USD with a 30-day guarantee; held back by no free plan, one refund per customer, scope exclusions, regional limits and no first-party result for any individual's data.

The catchNo free plan; monthly billing costs twice the yearly per-month rate; refunds once per customer and only after the initial purchase; no removal from social media, forums, court or government records; results depend on each broker.

Best / not good for

Best for

Adults in the US, Canada, the UK, the EU or the other covered countries
People who want recurring broker removals without filing forms
Households that want up to 5 members on one plan

Not good for

Anyone who needs a free plan or trial
People whose data sits on social media, forums or court and government records, which Incogni says it cannot remove
Buyers outside the covered regions

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Setup needs some personal details (the Terms list name, surname, residential address, phone number, date of birth and email address) plus a signed online authorization form; Incogni says some brokers answer within a day and others take weeks.
Scale breakpoint
Standard covers 420+ brokers; sites outside that list need the custom removals on Unlimited or Family Unlimited, and Family plans cover up to 5 members.
Walled garden
Custom removals, the Exposure Scanner, the Privacy Score and live phone support sit on the Unlimited plans, and Incogni's help center says Protect and Concierge are for US residents only.

Still a fit?

If none of these block you, try it on the official site.

Try Incogni

Incogni plans on incogni.com (USD list prices)

Plan	Billed yearly (per month)	Billed monthly	What the page lists
Standard	$7.99 a month, billed $95.88 a year	$15.98 a month	Automated removal from 420+ data broker sites; removal of multiple emails, addresses and phone numbers; recurring removals
Unlimited	$14.99 a month, billed $179.88 a year	$29.98 a month	Standard features plus an Exposure Scanner, unlimited custom removal requests, a Privacy Score and live phone support
Family	$15.99 a month, billed $191.88 a year	$31.98 a month	Standard features for up to 5 members, with family account management
Family Unlimited	$22.99 a month, billed $275.88 a year	$45.98 a month	Unlimited features for up to 5 members, with family account management

From Incogni's pricing page (incogni.com/pricing), read on 4 November 2026 with the page's currency selector set to $ USD (the selector also offers EUR, GBP and CAD and changes the figures shown); the annual switch was the default view and the monthly view was opened with the page's own switch. The page says VAT or sales tax may apply, and Incogni's help center says 12-month plans are paid upfront. Incogni's help center also lists Protect and Concierge plans for US residents only; they did not appear on the pricing page in this read and no price is given for them. The home page showed a Black Friday and Cyber Monday promotion on annual plans; this table uses the regular prices. Incogni's About page says the Unlimited plans are available as yearly subscriptions only, while the pricing page's monthly view lists Unlimited at $29.98 and Family Unlimited at $45.98; the table follows the pricing page. Incogni's Help Center article Getting started with Incogni says it only charges in USD, EUR, CAD and GBP and that the currency depends on the country or ZIP/postal code entered at checkout.

Renewal, cancellation and refunds as Incogni words them

Topic	What Incogni says	Where
Renewal	Plans renew automatically at the end of each service period unless you cancel before the renewal date. Incogni may change prices and says it will communicate changes in advance	Terms of Service
Cancelling	Profile, then Subscription & billing, then Manage billing, then Cancel subscription, or contact support. You keep access until the period ends, and cancelling does not by itself refund	Help Center
Refund	A 30-day money-back guarantee after the initial purchase, one refund per customer. A renewed subscription is not refunded on that basis unless law provides otherwise; renewals bought from Germany, the Netherlands or the United Kingdom have their own rule in the Terms	Terms of Service and Help Center
Resellers	Subscriptions bought through NordVPN, Coveron (previously NordProtect) or Surfshark are cancelled through them; refunds for resellers other than Paddle go through the reseller	Help Center
Payment terms	The 1-month plan allows monthly payments; 12-month plans are paid upfront	Help Center

From incogni.com/legal/terms-of-service (last updated 14 Sep 2026 per the page), and the Help Center articles on plans and prices, refunds and cancelling auto-renewal, read on 4 November 2026.

What Incogni says about timing, scope and limits

Question	What Incogni says
How long do removals take?	It varies by broker: some respond within a day and others take longer. Incogni cites 30 days under GDPR and 45 days under CCPA as standard timeframes, says some brokers re-list data, and says it follows up and repeats requests
What can it not remove?	Social media platforms, user-generated forums, court records, government records and sites about criminal proceedings; the Help Center adds blogs. This applies to custom removals too
Are custom removals guaranteed?	No. The Terms say compliance is at the site owner's discretion and that automated scanning may not find all exposures
What about the dark web?	The help article says that once data is on the dark web it may already be in criminals' hands, and points to its broker removals
Where is it available?	The US (including Puerto Rico, Guam, the US Virgin Islands, American Samoa and the Northern Mariana Islands), Canada, the UK including the Isle of Man, Switzerland, Norway, Iceland, Liechtenstein and the EU member states; Incogni says the scope of removal may differ by location

From incogni.com/legal/terms-of-service and the Help Center articles on removal time, custom removals, the dark web and country availability, read on 4 November 2026.

Who runs Incogni and what it publishes

Operator: Incogni Inc., 25910 Acero, Suite 240, Mission Viejo, CA 92691, entity no. 5186159, per the incogni.com footer. Its Terms of Service are an agreement between you and Incogni Inc.; the Terms add that contracts agreed before 1 October 2023 are with Surfshark B.V. in the Netherlands and that both entities belong to the Surfshark group of companies.
Parent group: Incogni's About page says the idea came from the team at Surfshark in September 2021, that Incogni was created within Surfshark and that it is today part of one group together with NordVPN.
Independent assurance: Incogni's blog says Deloitte provided limited assurance on 6 August 2025 that, as of 18 July 2025, Incogni covers more than 420 data brokers, receives removal confirmations from them and sends recurring requests at intervals not exceeding 60 days (public brokers) or 90 days (private brokers) unless the customer is already on a suppression list. Conversion Gems has read Incogni's summary, not the report.

Frequently Asked Questions

How much does Incogni cost?Is there a free Incogni?How do I get a refund from Incogni?What does Incogni do, and what does it not remove?Who owns Incogni, and which company operates it?How do I log in to Incogni?

How much does Incogni cost?

Incogni's Standard plan costs $7.99 a month billed yearly ($95.88) or $15.98 billed monthly, in US dollars on incogni.com. Unlimited is $14.99 a month billed yearly ($179.88) or $29.98 monthly, Family is $15.99 ($191.88) or $31.98, and Family Unlimited is $22.99 ($275.88) or $45.98. The home page also ran a Black Friday and Cyber Monday promotion on annual plans on 4 November 2026; these are the regular prices and VAT or sales tax may apply. They are the figures Incogni's pricing page shows with its currency selector on USD; Incogni's Help Center says it charges only in USD, EUR, CAD and GBP and that the currency depends on the country or ZIP/postal code entered at checkout, and that its Protect and Concierge plans, not priced here, are for US residents only (checked 4 November 2026).

Is there a free Incogni?

The pricing page read shows no free plan and no free trial; Incogni offers a 30-day money-back guarantee on all plans instead. Incogni's terms allow one refund per customer for a request made within 30 days of the initial purchase, and a renewed subscription generally cannot be refunded on that basis. Incogni's Terms of Service also describe a free exposure scanner that helps identify publicly exposed personal information, and the site links a Free Exposure Scanner under its useful links, which Conversion Gems did not open (checked 4 November 2026).

How do I get a refund from Incogni?

Contact Incogni's customer support within 30 days of the initial purchase and ask for the refund; the guarantee covers one refund per customer. Incogni's help center adds that refunds are not granted after the first 30 days except, at its discretion, where the service was shown to be unavailable or unusable, that accounts terminated for a terms violation get none, and that purchases through resellers other than Paddle must be refunded by the reseller. Cancelling auto-renewal (Profile, then Subscription & billing, then Manage billing, then Cancel subscription) stops future charges but does not itself trigger a refund (checked 4 November 2026).

What does Incogni do, and what does it not remove?

On your behalf, Incogni sends removal requests to data brokers and people search sites, then repeats them on a schedule. You give it some personal details (the Terms list name, surname, residential address, phone number, date of birth and email address), sign an online authorization form and follow requests in a dashboard; Incogni says it covers 420+ data brokers and that Unlimited plans add custom removal requests for other sites. Its Terms of Service say it cannot remove information from social media platforms, user-generated forums, court records, government records or sites about criminal proceedings, and its help article on the dark web says that once data is there it may already be in criminals' hands and points to its broker removals instead.

Who owns Incogni, and which company operates it?

Incogni is operated by Incogni Inc., 25910 Acero, Suite 240, Mission Viejo, CA 92691 (entity no. 5186159, as printed on its site), and its Terms of Service are an agreement with Incogni Inc. (the Terms add that contracts agreed before 1 October 2023 are with Surfshark B.V. in the Netherlands, and that both entities belong to the Surfshark group of companies). Incogni's About page says the idea came from the team at Surfshark in September 2021, that Incogni was created within Surfshark and that it is today part of one group together with NordVPN. Incogni's blog says Deloitte provided limited assurance on 6 August 2025 on its coverage and request cadence as of 18 July 2025; Conversion Gems has not reviewed the report itself and gives no verdict on the service.

How do I log in to Incogni?

Go to Incogni's sign-in page at https://incogni.com/auth/login, which asks for your sign-up email and password and has an I forgot my password link. Conversion Gems is a review site and cannot sign anyone in. Incogni's help center says subscriptions bought through NordVPN, Coveron or Surfshark are cancelled through those companies.