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Reviewed · Updated 2026-06-19

Landbot

Builds no-code conversational chatbots for marketing and customer support.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Paid
Best for
Marketing teams
Category
CRM & Sales
The bottom line

Best-in-class visual chatbot builder for marketers who need WhatsApp and web bots without writing code.

7
Our score
7 / 10
Conversion Gems editorial verdict
Free tier; paid from €40/mo (Starter)
Features7/10
7 - strong visual builder, AI chat allocation, WhatsApp/Messenger support, and rich integrations; advanced analytics and A/B testing gated to higher tiers.
Value6/10
6 - free Sandbox is generous for testing, but €100/mo Pro feels steep for only 2,500 chats; overages and WhatsApp costs add up fast.
Ease of use8/10
8 - drag-and-drop flow builder is intuitive; no-code philosophy holds throughout; onboarding templates accelerate first deploy.
Ecosystem7/10
7 - native Zapier, HubSpot, Airtable, Slack, Sendgrid, and webhook support; WhatsApp Business API included; lacks some niche CRM connectors.
Support7/10
7 - live chat support on Pro, dedicated success manager on Business; Sandbox and Starter users rely on docs and community.

Community ratings

4.7/ 5 aggregate · across 2 sources
G2
4.7330+ reviews
Capterra
4.470+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Landbot — visual no-code chatbot builder for web, WhatsApp, and Messenger.

Our take

Landbot is a drag-and-drop conversational chatbot platform used for lead capture, appointment booking, and customer support automation. The DB lists it as 'free_trial' with no entry price, but Landbot actually has a permanent free Sandbox tier (100 chats/mo) plus 14-day trials on paid plans — making it genuinely freemium. The DB category 'Community & Engagement Tools' is a loose fit; it's better classified as a chatbot/conversational marketing builder. Pricing is Euro-denominated, so USD costs fluctuate slightly with exchange rates.

Why we rate it

Landbot's visual flow builder is genuinely approachable — non-technical marketers can ship a multi-step lead-capture bot in under an hour. First-class WhatsApp support (including campaign tools) sets it apart from most web-only chatbot builders. The forever-free Sandbox lowers the barrier to experimentation, and the AI chat allocations on every paid tier keep it relevant as conversational AI expectations rise.

The catch

Pricing is Euro-denominated and can feel steep in USD terms — Pro at ~€100/mo ($105+) unlocks only 2,500 chats and 3 seats, and overages or extra WhatsApp messages can significantly inflate the bill. The free Sandbox is capped at 100 chats/mo, which is quickly exhausted in any real campaign.

Best for
Marketing teams running lead-gen or qualification flows on web and WhatsApp
Customer-service operations wanting no-code bot automation with live-chat escalation
SMBs that need a polished conversational UI without any developer involvement
Not good for
High-volume enterprise deployments where per-chat overages become cost-prohibitive
Teams needing deep CRM-native bots (e.g., Salesforce-embedded automation)
Developers wanting a fully code-driven, API-first chatbot framework
Friction report
Time to value
Fast: visual builder lets teams publish a first bot in under an hour; Sandbox sign-up requires no credit card.
Scale breakpoint
Chat-volume caps hit quickly at Pro tier (2,500/mo); WhatsApp message costs and overage fees can double expected spend at scale.
Walled garden
Moderate: flows and conversation data live inside Landbot; integrations export to HubSpot/Airtable/webhooks, but migrating bot logic to another platform requires rebuilding from scratch.

A look inside

Landbot product screenshot

Frequently Asked Questions

Alternatives

Step up

Intercom or Drift for full customer-engagement platform with CRM depth and enterprise SLAs.

Lighter alternative

Tidio for a simpler, lower-cost chatbot with live-chat fallback suited to smaller sites.

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Tags

#Chatbot#Website

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