Does Lasso have a free plan?

Yes. Lasso offers a free-forever plan that covers one property with single product displays, Amazon image support via API, and a basic link dashboard — enough for creators who are just starting out with affiliate marketing.

Do I need an Amazon API key to use Lasso?

No. Paid plans include Lasso's no-API Amazon integration, which automatically pulls product images and pricing without requiring you to apply for or maintain an Amazon Product Advertising API key.

Which platforms does Lasso work on?

Lasso works on WordPress (via its plugin), any HTML website (via embed code), and can power Lasso Pages for YouTube channel pages and Instagram link-in-bio destinations — so creators aren't limited to a single platform.

Can I migrate my existing affiliate links into Lasso?

Yes. Lasso includes an import tool that can pull in links from popular plugins such as Pretty Links, ThirstyAffiliates, AAWP, and others, so you don't have to rebuild your link library from scratch.

What is the difference between the Creator, Pro, and Studio plans?

Creator covers one property with core displays and broken-link alerts. Pro adds advanced analytics, international link localisation, and support for up to three properties. Studio scales to five properties, adds team seats, API access, and priority support — suited to agencies or multi-site publishers.

Reviewed · Updated 2026-06-21

Lasso

All-in-one affiliate link management and product display tool that helps content creators earn more from their existing traffic.

Reviewed by the Conversion Gems editorial team · 2026-06-21

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Pricing

Freemium

Best for

Content creators and bloggers who want to maximise affiliate income without juggling multiple plugins or manually chasing broken links

Community ratings

3.4/ 5 aggregate · across 1 source

Trustpilot

3.490+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Lasso — an affiliate link management and product display tool for content creators.

Our take

Lasso offers a comprehensive solution for managing affiliate links and enhancing product displays across various platforms. While the database lists it as 'Freemium,' current information indicates that Lasso operates on a paid subscription model, with plans starting at $29 per month.

Why we rate it

Lasso streamlines affiliate link management and offers attractive product display options, enhancing user engagement and potential earnings.

The catch

No free plan available; all features require a paid subscription.

Best for

Content creators managing multiple affiliate links

Bloggers seeking enhanced product displays

Marketers needing automated link monitoring

Not good for

Those seeking a free affiliate management tool

Users with minimal affiliate marketing needs

Non-English language affiliate programs

Friction report

Time to value

Fast: Quick setup and immediate link management benefits.

Scale breakpoint

Higher-tier plans required for managing multiple sites.

Walled garden

Moderate: Integrates with various platforms but primarily designed for English-language programs.

Frequently Asked Questions

Alternatives

Step up

ThirstyAffiliates for advanced link cloaking and management.

Lighter alternative

Pretty Links for basic link management needs.

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