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Reviewed · Updated 2026-06-19

Lofty CRM

Manages customer relationships, sales pipelines, and marketing workflows efficiently.

Reviewed by the Conversion Gems editorial team ·
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Pricing
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Best for
Real‑estate agents
Category
CRM & Sales
The bottom line

The most comprehensive all-in-one real estate CRM on the market, but the price floor and learning curve rule out budget-conscious solo agents.

6.7
Our score
6.7 / 10
Conversion Gems editorial verdict
From $299/mo (Agent plan, 2 seats)
Features9/10
9 - exceptional breadth: AI copilot, power dialer, IDX websites, social studio, transaction mgmt, CMA tools — best-in-class for real estate.
Value5/10
5 - powerful platform but $299/mo entry plus setup fees and ad-program markups makes ROI hard to prove for smaller teams.
Ease of use5/10
5 - feature depth comes at the cost of a steep learning curve and lengthy onboarding; not plug-and-play.
Ecosystem7/10
7 - integrates with Zillow, Realtor.com, major MLS feeds, and social channels; real-estate-focused so limited outside that vertical.
Support7/10
7 - phone, chat, and live training included on all plans; enterprise tier adds a dedicated success rep.

Community ratings

4.2/ 5 aggregate · across 2 sources
G2
4.3390+ reviews
Capterra
3.9120+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Lofty CRM — all-in-one real estate platform combining CRM, IDX websites, AI lead nurturing, power dialer, and marketing automation (formerly Chime Technologies, rebranded 2023).

Our take

Lofty (rebranded from Chime in late 2023) is a purpose-built real estate stack: IDX website, AI Copilot for 24/7 lead follow-up, 3-line power dialer, social studio, and transaction management in one subscription. The DB lists $59/mo — actual entry pricing starts at $299/mo for the Agent plan (2 seats). This is an enterprise-grade platform in real-estate clothing, not a simple CRM.

Why we rate it

Few real estate platforms match Lofty's depth: a fully hosted IDX website, AI lead scoring and follow-up, power dialer, MLS-fed social posts, and CMA tools all under one login — eliminating four or five point solutions at once.

The catch

Steep price floor ($299/mo minimum), a significant onboarding investment, and add-on lead-gen programs can push total monthly spend well above the base subscription — new or solo agents will rarely justify the cost.

Best for
High-volume real estate teams needing leads-to-close in one platform
Brokerages running paid social or Google Ads lead generation at scale
Teams replacing multiple point solutions (CRM + website + dialer + social) with one stack
Not good for
New or solo agents with tight budgets — $299/mo minimum is hard to justify early on
Teams wanting a lightweight, no-frills CRM without IDX or website overhead
Any industry outside residential real estate
Friction report
Time to value
Slow: IDX configuration, lead-source integration, AI copilot training, and team onboarding typically take weeks before workflows run smoothly.
Scale breakpoint
Per-seat add-on costs and lead-gen program fees climb steeply once a team surpasses 15 agents; ROI depends heavily on ad budget discipline.
Walled garden
High: proprietary IDX, AI automation logic, and built-in dialer create deep platform dependency — migrating workflows and lead history out is non-trivial.

Frequently Asked Questions

Alternatives

Step up

Lofty Enterprise for white-label branding, SSO, and a dedicated customer success manager.

Lighter alternative

Follow Up Boss or RealtyJuggler for lighter-weight real estate CRM at a fraction of the price.

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Tags

#RealEstate#CRM

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