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Reviewed · Updated 2026-06-19

NowCerts

Manages insurance policies, claims, and certifications digitally.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Free Trial
Best for
Insurance agents
Category
CRM & Sales
The bottom line

The most affordable full-stack AMS for independent insurance agencies that need policy, cert, and commission management without enterprise pricing.

7.2
Our score
7.2 / 10
Conversion Gems editorial verdict
From $99/mo (Essentials, 1 user)
Features7/10
7 - strong AMS core (certs, ACORD, commissions, claims); reporting and automation depth lag enterprise tools.
Value8/10
8 - $99/mo entry is well below legacy AMS competitors; per-user add-ons stay manageable for small teams.
Ease of use6/10
6 - modern UI and fast signup, but manual data setup and feature configuration require meaningful time investment.
Ecosystem7/10
7 - native QuickBooks, Zapier, Twilio, SignNow, Gmail integrations cover most agency needs; advanced API gated to higher plans.
Support8/10
8 - highly rated customer service; video conferencing support included on Professional and above.

Community ratings

4.5/ 5 aggregate · across 2 sources
Capterra
4.8150+ reviews
Trustpilot
4.190+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

NowCerts (rebranded Momentum AMP) — cloud insurance agency management system (AMS) for independent agents and brokers.

Our take

NowCerts is a purpose-built insurance AMS — not a CRM/Sales tool as the DB categorises it. It handles the full agency workflow: policy management, certificates of insurance, ACORD forms, commission tracking, claims, and client records in one dashboard. The DB entry price of $59/mo is outdated; the actual entry plan (Essentials) starts at $99/mo. The product has also been rebranded under the name Momentum AMP.

Why we rate it

Covers every core AMS function — ACORD forms, loss runs, endorsements, invoicing, e-signature, commission reconciliation, and calendar reminders — at a price point well below legacy agency systems. Customer support consistently earns top marks.

The catch

Initial setup is largely manual with no automated data migration; agencies without a dedicated onboarding resource report a steep ramp-up. Pricing has shifted upward over the years (DB still shows the old $59 rate), and deeper integrations are gated to higher tiers.

Best for
Independent P&C agencies issuing high volumes of certificates
Small-to-mid agencies migrating off legacy desktop AMS software
Producers who need commission tracking tightly integrated with policy data
Not good for
Large enterprise carriers or MGAs needing deep custom workflow engines
Life/health-focused agencies — feature set is optimised for P&C lines
Teams expecting white-glove data migration or guided onboarding out of the box
Friction report
Time to value
Moderate — free trial is easy to start but meaningful value requires importing existing policy and client data, which is a manual process.
Scale breakpoint
Per-user add-on costs ($39/user on Essentials) add up quickly beyond 5 staff; Business plan at $295/mo is the natural ceiling before pricing becomes a concern.
Walled garden
Moderate — data can be exported but operational workflows (certs, ACORD forms, commission reports) are tightly tied to the platform, making migration non-trivial.

A look inside

NowCerts product screenshot

Frequently Asked Questions

Alternatives

Step up

Applied Epic or HawkSoft for large agencies needing enterprise workflows, carrier downloads, and deep reporting.

Lighter alternative

EZLynx Management System for agencies wanting a simpler entry-level AMS with bundled comparative rater.

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Tags

#Insurance#Certification

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