Productivity & Business · Security, Privacy & Backup

Okta

Okta is cloud identity software for single sign-on and MFA; Workforce Identity suites start at $6 per user a month billed yearly, and Auth0 is separate.

Our take: Okta's pricing page is clear about how Workforce Identity is priced: per user, per month, billed annually, with a $1,500 minimum and quotes for the top two suites.

Best forWorkforce sign-on and MFA

ReviewedNov 2026Free Trial

6.85 criteria · see breakdown

Try OktaFrom $6/user/month billed yearly

Okta is a cloud identity and access management company whose software handles single sign-on, multi-factor authentication and user lifecycle management for organizations. Okta, Inc. of San Francisco sells it as Workforce Identity for employees and partners and as Customer Identity for consumer-facing apps, and the Auth0 platform is a separate product line. Workforce suites start at $6 per user a month billed annually with a $1,500 annual minimum, the top two suites are quoted, and a 30-day free trial is offered, as checked on 2 November 2026.

The bottom line

A broad identity platform with published entry prices for Workforce Identity and quote-only top tiers.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isCloud identity software that gives an organization's people single sign-on, MFA and account lifecycle control, sold as per-user suites for staff and as a separate base-plus-usage product for customer apps.

Our takeOkta's pricing page is clear about how Workforce Identity is priced: per user, per month, billed annually, with a $1,500 minimum and quotes for the top two suites.

Customer Identity and Auth0 are separate lines with their own pricing. Match the features you need to a suite before comparing prices, and ask what each add-on costs on top of the per-user figure.

Why we rate itThree suite prices are public and the suite contents are listed, but the top tiers, add-ons and Customer Identity need a quote or a usage estimate.

The catchA $1,500 annual minimum, annual-only billing, quote-only top suites and a $3,000 monthly base platform for Customer Identity.

Best / not good for

Best for

Organizations that want single sign-on and MFA across many apps
IT teams that can start from Starter and move up a suite as needs grow
Buyers who want published per-user prices for the entry suites

Not good for

Very small teams that cannot meet a $1,500 annual minimum
Buyers who need a monthly-billed plan
Developers who only want the Auth0 platform and its own pricing

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Starter has a Start free trial button and the trial runs 30 days; Okta lists no setup time.
Scale breakpoint
Suites share one license count across products, with exceptions for Workflows, Privileged Access and Machine-to-Machine tokens, and Professional and Enterprise are quoted.
Walled garden
Device Access, API Access Management and Access Gateway are listed in higher suites and as add-ons, and Customer Identity is a separate product with its own pricing.

Still a fit?

If none of these block you, try it on the official site.

Try Okta

Okta Workforce Identity suites

Suite	Price per user a month, billed annually	What the pricing page lists
Starter	$6	Single Sign-On, Multi-Factor Authentication (MFA), Universal Directory and 5 Workflows.
Core Essentials	$14	Offered to organizations not ready for advanced security and compliance; the page text read does not itemize what it includes.
Essentials	$17	Everything in Starter, plus Adaptive MFA, Privileged Access, Lifecycle Management, Access Governance and 50 Workflows.
Professional	Inquire for pricing	Everything in Essentials, plus Device Access, Privileged Access, Identity Security Posture Management, Identity Threat Protection, Sandbox and Maximum Workflows.
Enterprise	Inquire for pricing	Everything in Professional, plus API Access Management, Access Gateway, Identity Security Posture Management and Machine-to-Machine Tokens.

From Okta's Workforce Identity pricing page, checked 2 November 2026. All suites are billed annually and the page requires a $1,500 annual contract minimum for Workforce Identity. The page says almost all products can be bought individually or added to any suite, and lists add-ons such as Okta for AI Agents, Device Access and API Access Management. Prices show a dollar sign and no region label.

Okta Customer Identity pricing

Option	Price	What the pricing page says
Enterprise base platform	$3,000 per month, billed annually	Required for all Customer Identity. Includes unlimited OIDC and outbound SAML apps, Okta APIs and enterprise-grade SLAs.
B2C Suite	Inquire for pricing	Everything in Enterprise, plus 50 Workflows, Multi-Factor Authentication and Single Sign-On with unlimited OIN apps.
B2B Suite	Inquire for pricing	Everything in Enterprise, plus Inbound Federation, Identity Governance and Lifecycle Management.
Add-ons	Based on usage	Priced on usage such as total Monthly Active Users per year. The platform and all add-ons require an annual contract.
Integrator Free Plan	Free	For developers: up to 10 active users in a non-production environment, a default limit of 100 authentications per minute, and deactivation after 180 days of inactivity unless you submit an app to the Okta Integration Network.

From the Customer Identity tab and FAQ of Okta's pricing page, checked 2 November 2026. Auth0 pricing sits on a separate Auth0 page that Okta's pricing page links to and is not covered here.

Okta's product lines, as Okta describes them

Line	What Okta's pages say
Workforce Identity	Okta's company page describes it as securing employees, contractors and partners.
Customer Identity	Okta's company page describes it as securing consumer-facing apps and portals.
Auth0 platform	Okta's home page lists it as its own product area, and its pricing page links to Auth0 pricing. Auth0's site describes identity for the customer lifecycle, B2C and B2B, and carries an Okta, Inc. copyright line.
Okta for AI agents	Okta's home page lists agentic identity as a product area, and its pricing page lists Okta for AI Agents among its add-ons.

From Okta's company page, home page and pricing page and Auth0's home page, checked 2 November 2026.

Frequently Asked Questions

What does Okta do?

Okta provides cloud-based identity and access management: its company page says it connects the right people to the right technologies at the right time, for Workforce Identity (employees, contractors and partners) and Customer Identity (consumer-facing apps and portals). The features named on its pricing page include single sign-on, multi-factor authentication, a universal directory, lifecycle management, access governance and workflows.

How much does Okta cost per month?

Okta's Workforce Identity suites are priced per user per month and billed annually: Starter is $6, Core Essentials $14 and Essentials $17, while Professional and Enterprise say Inquire for pricing. The pricing page adds a $1,500 annual contract minimum for Workforce Identity. Customer Identity starts with a required Enterprise base platform at $3,000 per month billed annually, with add-ons priced by usage (checked 2 November 2026).

Is Okta free?

Okta's Workforce Identity trial runs 30 days, and its pricing page lists no free Workforce plan. For developers, the Customer Identity FAQ describes an Okta Integrator Free Plan for up to 10 active users in a non-production environment, which it says does not expire but is deactivated after 180 days of inactivity unless you submit an app to the Okta Integration Network (checked 2 November 2026).

Is Okta the same as Auth0?

No. Auth0 is a separate platform and product line, although its own site carries an Okta, Inc. copyright line. Okta's home page lists Workforce identity, Customer identity and the Auth0 platform as separate product areas, and its pricing page keeps Customer Identity pricing on its own tab with a link headed Looking for Auth0 pricing. Auth0's own site describes identity for customer sign-up and login.

Why do I have an Okta account?

Okta sells its software to organizations, and its help center says an app that is provisioned is added to the user's Okta End-User Dashboard automatically. If you did not expect an account, ask your IT or help desk, because Conversion Gems cannot see who set one up. Okta Verify, which Okta's help describes as a multifactor authentication app that confirms a sign-in with a push notification or one-time code, is a separate app that can also be set up for sites such as GitHub, Facebook or Google; the pages read do not compare it with Google Authenticator.

How do I log in to Okta?

Conversion Gems is a review site and cannot sign anyone in to Okta. Okta's Login link goes to https://login.okta.com/, which asks for your Okta organization URL, ending .okta.com, and has a Need help signing in? link; your IT team can tell you your organization's URL. Conversion Gems only read that page and did not use it.