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Reviewed · Updated 2026-06-16

Petly

Manages pet care appointments, reminders, and client communication digitally.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Paid
Best for
Pet owners
Category
CRM & Sales
The bottom line

A solid wellness-plan management tool for veterinary practices; automates preventive-care billing, but carries setup and per-plan fees plus a required payment gateway.

6.5
Our score
6.5 / 10
Conversion Gems editorial verdict
One-time setup ~$1,249 + per-plan fees
Features7/10
7 - plan creation, automated billing, reminders, practice-software integration and reporting.
Value6/10
6 - penalized: setup fee plus per-pet/per-plan fees and a gateway dependency.
Ease of use6/10
6 - onboarding-led setup.
Ecosystem7/10
7 - integrates major vet practice-management systems (Cornerstone, ezyVet, AVImark).
Support6/10
6 - IDEXX consultants and phone support.

Community ratings

3.1/ 5 aggregate · across 1 source
Trustpilot
3.120+ reviews

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it really is

Veterinary practice software (IDEXX Petly Plans) for creating, automating and managing monthly preventive-care payment plans for pets - not a generic pet CRM.

Our take

It solves a real clinic problem: letting pet owners pay for preventive care in affordable monthly installments while the practice automates enrollment, billing and reminders, integrated with major practice-management systems. The trade-offs are a notable one-time setup fee plus per-pet and per-plan fees, and you must run payments through a third-party gateway (Authorize.net).

Best for
Veterinary practices launching preventive-care plans
Clinics wanting automated monthly billing and reminders
Practices on IDEXX-integrated practice-management software
Not good for
Practices wanting a flat, simple monthly subscription
Anyone expecting a general pet/CRM or appointment-only app
Clinics unwilling to set up a third-party payment gateway
Friction report
Time to value
Onboarding-led: an implementation specialist configures plans, trains staff and sets up the payment gateway before launch.
Scale breakpoint
Beyond the setup fee, costs grow with per-pet enrollment and per-plan monthly fees, and you depend on a third-party gateway (Authorize.net) for payments.
Walled garden
Moderate: it is a hosted IDEXX system tied to its integrations and a required payment gateway.

A look inside

Petly product screenshot

Frequently Asked Questions

Alternatives

Step up

A full practice-management suite (e.g. ezyVet or Cornerstone) with built-in wellness plans.

Lighter alternative

A simpler wellness-plan or subscription-billing tool for very small clinics.

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Tags

#PetHealthRecords#VeterinarySoftware

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