Conversion GemsConversion Gems
Website & Development · Developer & Technical

Shippo

Automates shipping, tracking, and label management for e-commerce businesses.

Our take: Shippo (goshippo.com) is a well-established e-commerce shipping platform offering discounted multi-carrier rates, label printing, tracking, and a full shipping API.

Best forE‑commerce sellers
ReviewedPricing: Freemium
7.6 out of 105 criteria · see breakdown
Try ShippoFree (30 labels/mo); Pro from $19/mo
The bottom line

Reliable freemium shipping platform with full API access on every tier — the smart default for e-commerce.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

G2
4.2 out of 5
70+ reviews
Trustpilot
3.7 out of 5
530+ reviews

3.8 / 5 aggregate · across 2 sources

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isShippo — multi-carrier shipping software and API for e-commerce merchants.
Our takeShippo (goshippo.com) is a well-established e-commerce shipping platform offering discounted multi-carrier rates, label printing, tracking, and a full shipping API.
Shippo's model is freemium, with a free Starter plan (up to 30 labels/mo), Pro plans from $19/mo, and custom Premier for high volume.
Why we rate itShippo's combination of a genuinely useful free tier and unpaywalled API access makes it the most accessible entry point for developers and early-stage e-commerce businesses.
The catchFree plan caps at 30 labels/mo — fast-growing merchants hit the ceiling quickly; Premier plan pricing is opaque and requires a sales conversation.

Best / not good for

Best for
  • SMB e-commerce sellers wanting discounted multi-carrier rates without a monthly commitment
  • Developers building shipping integrations who need API access from day one
  • Growing merchants needing USPS, UPS, FedEx, and DHL rate comparison in one dashboard
Not good for
  • Enterprise fulfillment operations needing advanced WMS or 3PL-grade routing logic
  • Businesses shipping more than 10,000 labels/mo who need transparent Premier pricing
  • Teams needing deep returns management or reverse logistics automation
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: account creation to first printed label in minutes; API integration typically under a day.
  2. Scale breakpoint
    Pro plan label cap (10K/mo) and per-user limits push high-volume shippers to opaque Premier pricing.
  3. Walled garden
    Low: standard label formats and carrier APIs; switching to another shipping platform is straightforward.
Still a fit?
If none of these block you, start on the free plan.
Try Shippo

A look inside

Shippo product screenshot

Frequently Asked Questions

Can e-commerce businesses print shipping labels and compare carrier rates?

Online retailers can print shipping labels and compare carrier rates in real time to optimize fulfillment costs and delivery speed.

Does Shippo compare shipping rates across multiple carriers?

Shippo compares shipping rates across multiple carriers, generates labels, and tracks deliveries to optimize costs.

How can Shippo simplify e-commerce shipping by providing rate comparisons, label printing, and order tracking across multiple carriers?

Shippo simplifies e-commerce shipping by offering rate comparisons, label printing, and order tracking across multiple carriers to reduce fulfillment complexity.

How does this shipping platform automate label creation, tracking, and multi-carrier logistics for businesses?

The shipping platform automates label creation, tracks packages, and manages multi-carrier logistics to simplify shipping workflows.

What shipping, tracking, and multi-carrier management solutions does this platform provide for businesses?

Shipping platforms support multi-carrier tracking, label generation, and logistics management for businesses.

Alternatives

  • Step up

    EasyPost for developer-heavy teams needing more carrier coverage and enterprise SLAs.

  • Lighter alternative

    Pirate Ship for solo sellers focused purely on USPS/UPS discounts with no API needs.

Showing 1–2 of 2

Conversion Gems independently reviews every tool.

Tags

#ShippingAPI#Logistics

Explore related categories

Compare Developer & Technical softwareDeveloper & Technical