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Reviewed · Updated 2026-10-03

ShipStation

Web-based shipping software that imports orders from stores and marketplaces, compares carrier rates and prints labels, for ecommerce sellers.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Free Trial
Best for
Multichannel order shipping
Category
Multichannel Listing

ShipStation is shipping software for ecommerce sellers: it imports orders from your stores and marketplaces, compares carrier rates and prints labels. Plans are priced by monthly shipment volume, from $14.99 a month for 50 shipments on Starter to $349.99 for Premium's entry tier. There is a 30-day free trial with no credit card, and postage is billed separately.

The bottom line

A solid default for multichannel sellers who ship in-house. Model your shipment volume against the tier table before you commit.

7.4
Our score
7.4 / 10
Conversion Gems editorial verdict
$14.99/mo (Starter, 50 shipments)
Features8/10
8 - order import, parcel and LTL rate shopping, automations, returns, and inventory and warehouse tools on higher plans.
Value6/10
6 - the $14.99 entry is low, but cost scales with every shipment tier and key features such as your own carrier accounts start on Standard.
Ease of use7/10
7 - self-serve 30-day trial with no card; automation rules and warehouse features take some setup.
Ecosystem9/10
9 - 400+ integrations including 200+ parcel and 50+ LTL carriers, unlimited store connections and a Shipping API.
Support7/10
7 - email and chat on Starter, phone from Standard, dedicated account management on Premium; we did not test response times.
What it really is

Shipping software that sits between your sales channels and your carriers: orders in, labels and tracking out.

Our take

ShipStation covers the shipping job end to end: order import from unlimited stores, rate shopping across a large carrier list, labels, tracking emails and returns. The pricing model is the thing to study. You pay by plan and by monthly shipment tier, so a growing store moves up the ladder twice, and useful features such as your own carrier accounts and phone support sit on Standard rather than Starter.

Why we rate it

Unlimited store connections on every plan, a carrier list of 200+ parcel and 50+ LTL carriers, and a 30-day trial with no card make it easy to test on real orders.

The catch

Cost grows with shipments, Starter stops at 3 users and email or chat support, and postage is billed on top. Plans registered before July 8, 2025 may pay fees to connect carriers.

Best for
Sellers shipping from several stores or marketplaces
Teams that want rate shopping on every order
Growing brands that ship parcels and some freight
Not good for
Brands that outsource all fulfillment to a 3PL
Very large teams on Starter (3-user cap)
Friction report
Time to value
Short: connect a store and a carrier during the 30-day trial and print labels the same day.
Scale breakpoint
Each shipment tier and the 3/10/15 user limits per plan; Premium starts at $349.99/mo.
Walled garden
Low: 400+ integrations, CSV import and a Shipping API on Standard and up.

ShipStation plans

PlanStarts atUsersAdds
Starter$14.99/mo (50 shipments)3Unlimited stores, rate shopping, LTL quotes, return labels, basic automations, email and chat support
Standard$29.99/mo (50 shipments)10Unlimited automations, order combine and split, your own carrier accounts, returns portal, Shipping API, phone support
Premium$349.99/mo (50 shipments)15Purchase orders and forecasting, pick-to-tote, custom analytics, auto-routing, ODBC, dedicated implementation

From ShipStation's pricing page, checked 3 October 2026. Prices are for monthly billing; annual billing saves 20%. Postage and insurance are extra.

ShipStation monthly price by shipment volume

Shipments per monthStarterStandardPremium
50$14.99$29.99$349.99
100$29.99$59.99$399.99
500$39.99$89.99$449.99
1,000$79.99$149.99$599.99
2,000$119.99$174.99$699.99
5,000$174.99$249.99$799.99

From ShipStation's pricing page, checked 3 October 2026. Standard and Premium continue to 100,000 shipments ($3,599.99 and $7,499.99 a month). Starter stops at 5,000.

Frequently Asked Questions

ShipStation alternatives

Other shipping and order tools from our reviews:

Shippo: Multi-carrier shipping labels and tracking, with an API for developers.
DesktopShipper: Shipping and label automation for ecommerce businesses.
Descartes Sellercloud: Multichannel operations platform for inventory, orders, listings and fulfillment.
Sellbrite: Lists products, syncs inventory and fulfills orders across marketplaces.
Sources checked October 3, 2026: ShipStation pricing, ShipStation homepage, About ShipStation.
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Tags

#ShipStation#Shipping#Ecommerce

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