Conversion GemsConversion Gems
Marketing · Community & Engagement Tools

touchtown

Community engagement platform for senior living organizations to share news, events, and updates.

Our take: Touchtown, acquired by Uniguest in 2019 and rebranded as Uniguest Community, is the go-to engagement tech stack for senior living operators.

Best forSenior communities
ReviewedPricing: Paid
6.4 out of 105 criteria · see breakdown
Try touchtownCustom pricing (quote required)
The bottom line

The dominant all-in-one resident engagement platform for senior living — but budget and pricing are fully gated behind a sales conversation.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isTouchtown (Uniguest Community) — resident engagement platform for senior living: digital signage, in-room TV, and mobile apps.
Our takeTouchtown, acquired by Uniguest in 2019 and rebranded as Uniguest Community, is the go-to engagement tech stack for senior living operators.
It bundles digital signage, resident-facing TV channels, community apps, dining menus, event calendars, and a family portal into one vertically-focused suite. Pricing is enterprise custom, negotiated per community with no published tiers.
Why we rate it20+ years of senior living focus, 1,200+ community customers, and a product depth (dining, signage, TV, voice assistant, wellness) that generic engagement tools cannot match.
Uniguest backing adds hardware and AV muscle.
The catchFully opaque pricing requiring a sales call; the acquisition of Sagely created integration friction and duplicate data-entry complaints; Android and Windows experience lags behind iOS; no self-serve onboarding.

Best / not good for

Best for
  • Senior living operators wanting a single vendor for signage, TV, and resident apps
  • Communities prioritizing family engagement and digital activity calendars
  • Operators who need dining menu display and event registration in one platform
Not good for
  • Small independent communities with tight budgets seeking transparent, low-cost plans
  • Organizations needing Android-first or Windows-native resident experiences
  • Tech teams that want deep API access or third-party CRM integrations out of the box
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Slow: hardware deployment (digital signage, in-room TV) combined with required sales/onboarding process means weeks before residents see value.
  2. Scale breakpoint
    Per-community contract model can become expensive for large multi-site operators; integration gaps between Touchtown and Sagely modules create admin overhead at scale.
  3. Walled garden
    High: content, calendars, resident data, and signage all live within the Touchtown/Uniguest ecosystem; migrating away requires significant operational transition.
Still a fit?
If none of these block you, try it on the official site.
Try touchtown

A look inside

touchtown product screenshot

Frequently Asked Questions

How does this platform help senior living communities engage residents with activities and communication?

It provides activity scheduling, communication tools, event notifications, and interactive programs to keep residents engaged and connected in senior living communities.

Can senior living communities manage resident engagement and events?

Yes, senior living communities can coordinate resident engagement, plan social events, track attendance, and communicate updates through a centralized platform designed to enhance participation and improve overall resident satisfaction.

How do I use TouchTown to manage resident communication and amenities in a senior living community?

TouchTown centralizes resident communication, amenity booking, and event management to enhance engagement in senior living communities.

How does this platform help organizations communicate announcements and updates to residents or community members in real time?

The platform enables organizations to send real-time announcements and updates to residents or community members via mobile notifications, email, and in-app messaging for immediate engagement.

How does this platform help organizations engage residents and manage community programs effectively?

The platform engages residents and manages community programs by providing communication tools, event management, and feedback tracking to streamline participation.

Alternatives

  • Step up

    Uniguest Enterprise hospitality suite for multi-property operators needing full AV and digital communications control.

  • Lighter alternative

    LifeLoop or K4Connect for smaller communities wanting transparent SaaS pricing and simpler resident/family apps.

Showing 1–2 of 2

Conversion Gems independently reviews every tool.

Tags

#SeniorLiving#Activities

Explore related categories

Compare Community & Engagement softwareCommunity & Engagement Tools