SEO & Growth · Keyword Research

wordtracker

Provides keyword research and SEO insights to improve website ranking and visibility.

Our take: Wordtracker now combines three things in one workspace: keyword research from its own data (volume, a 12-month trend, competition, related searches and questions), competitor lookups and weekly Google rank tracking, and an AI-visibility report that asks ChatGPT, Gemini, Claude, Perplexity and Google AI Mode your customers' questions.

Best forSEO specialists

ReviewedNov 2026Freemium

6.65 criteria · see breakdown

Try wordtrackerFree plan (3 searches a day); paid from $49/mo or $392/yr

Wordtracker's keyword tool has a free plan: 3 searches a day, each showing a 3-row preview, with no card needed. Paid plans remove the daily limit and show up to 2,000 results per search to sort, filter, save and export. Wordtracker Starter costs $49 a month or $392 a year; the Wordtracker plan costs $99 a month or $792 a year. Both paid plans also track Google rankings weekly and check how often AI assistants name your business.

The bottom line

A simple keyword and AI-visibility tool; the free plan is a preview, and real research starts at $49 a month.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

4.5

10+ reviews

4.5 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isWordtracker: keyword research, competitor and rank tracking, and AI-visibility checks in one workspace, with a small free plan.

Our takeWordtracker now combines three things in one workspace: keyword research from its own data (volume, a 12-month trend, competition, related searches and questions), competitor lookups and weekly Google rank tracking, and an AI-visibility report that asks ChatGPT, Gemini, Claude, Perplexity and Google AI Mode your customers' questions.

The free plan is a taste: 3 searches a day with a 3-row preview. The older keyword tool lives on as Wordtracker Classic for existing customers.

Why we rate itPaid plans have no daily search limit and return up to 2,000 keywords per search, and with two paid plans the choice is simple.

The catchThe free plan is too small for real research: 3 searches a day and only 3 rows per search.

There is no free trial of the paid plans, though Wordtracker refunds you in full within 14 days.

Best / not good for

Best for

Small businesses that want keyword ideas, weekly Google rankings and AI mentions in one place
Owners without SEO experience: the free report explains keywords, competitors and AI mentions in plain words
Checking whether ChatGPT, Gemini, Claude, Perplexity and Google AI Mode name your business, week by week

Not good for

Serious keyword research on the free plan (3 searches a day, 3 rows each)
Agencies with many clients: the top plan covers 3 businesses
Teams needing deep backlink audits or technical site crawls; pair it with a full SEO suite

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Fast: enter your website for a free report, with no card needed.
Scale breakpoint
Starter covers one business, 100 tracked keywords per site on 3 sites and 20 AI questions; the Wordtracker plan covers 3 businesses, 200 tracked keywords and 25 AI questions.
Walled garden
Low: data is exportable; no proprietary workflow lock-in beyond rank tracking lists.

Still a fit?

If none of these block you, start on the free plan.

Try wordtracker

Wordtracker free vs paid

	Free	Wordtracker Starter	Wordtracker
Price	$0, no card	$49/month, or $392/year	$99/month, or $792/year
Keyword searches	3 a day	No daily limit	No daily limit
Results per search	3-row preview	Up to 2,000, to sort, filter, save and export	Up to 2,000, to sort, filter, save and export
Rank tracking	-	100 keywords a site, on 3 sites, weekly	200 keywords, weekly, with history
AI visibility questions	3, asked once at set-up	20, checked weekly	25, checked weekly
Businesses	1	1	3, kept apart

From Wordtracker's homepage pricing section, checked 2 November 2026, in USD. Yearly billing works out at $33 a month (Starter) and $66 a month (Wordtracker), which Wordtracker calls 4 months free. All plans cover 200+ territories.

Is the Wordtracker free keyword tool enough?

Only for checking a handful of terms. The free plan gives 3 searches a day, each with a 3-row preview, plus a free report on your site's keywords, competitors and AI mentions. Full keyword lists of up to 2,000 results, with sorting, saving and export, start on the paid plans.

Wordtracker closed its earlier stand-alone free keyword tool in July 2014, after ten years. The free option today is the Free plan inside the current Wordtracker app.

What Wordtracker does today

Keyword research: Volume, a 12-month trend where there is one, competition, related searches and the questions people type, from Wordtracker's own data.
Competitors and rankings: Look up any site's keywords, positions and linking sites, then track your own Google positions every week.
AI visibility: Your buyers' questions are asked 5 times on each of ChatGPT, Gemini, Claude, Perplexity and Google AI Mode, so you see how often you're named, not one answer.
Connect your AI: Add Wordtracker as a connector in Claude, ChatGPT or Cursor and sign in; your AI can then read your workspace. No API key.
Wordtracker Classic: The previous keyword tool, with saved lists, is still available to existing customers from the log-in menu.

Cancelling and refunds

You can cancel at any time and get a full refund within 14 days, whether you pay monthly or yearly. Monthly plans run month to month. On a yearly plan, cancelling after 14 days stops the renewal and you keep access until the end of the year you paid for. Either way, your report stays on the Free plan.

A look inside

Frequently Asked Questions

Is Wordtracker free?How much does Wordtracker cost?What do the paid plans add over the free keyword tool?Does Wordtracker use Google's keyword data?Does Wordtracker have a free trial?What is Wordtracker Classic?

Is Wordtracker free?

There is a free plan: 3 keyword searches a day with a 3-row preview of each, a free site report and 3 AI-visibility questions asked once. No card is needed. Paid plans start at $49 a month (checked 2 November 2026).

How much does Wordtracker cost?

Wordtracker Starter is $49 a month or $392 a year for one business. The Wordtracker plan is $99 a month or $792 a year for up to 3 businesses.

What do the paid plans add over the free keyword tool?

No daily search limit, up to 2,000 results per search that you can sort, filter, save and export, weekly rank tracking and weekly AI-visibility checks.

Does Wordtracker use Google's keyword data?

Wordtracker says every search comes from its own data, so its volumes won't match Google Keyword Planner exactly. Google comes in elsewhere: the paid plans check where your site ranks on Google each week and keep the history.

Does Wordtracker have a free trial?

No trial of the paid plans, but Wordtracker gives a full refund within 14 days whether you pay monthly or yearly.

What is Wordtracker Classic?

The keyword tool Wordtracker customers used before the current app, with their saved lists. Existing customers can still log in to it.