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Keyword research tools

From free idea generators like Soovle to planning platforms like Clearscope, compare which search metrics each tool shows and how many lookups a plan allows.

Scored by the Conversion Gems editorial team · reviewed June 2026 4 with a free plan · 7 with a free trial · median listed price $90/mo
36%of the 11 keyword research tools we review offer a free plan.
Based on 11 tools in our database, reviewed June 2026.
11 tools
DetailsPricingFree planFree trialBest forReview
Clearscope7.7 / 10Paid$129/mo——Enterprise and agency content teams publishing 10+ pieces per monthReview Clearscope
Keywords Everywhere7.6 / 10Paid$84/yr——Bloggers and content creators doing fast keyword ideation directly in GoogleReview Keywords Everywhere
Keyword Insights7.3 / 10Paid$1/mo—YesSEO agencies managing multi-client keyword research at scaleReview Keyword Insights
SEO.AI7.2 / 10Paid$149/mo—YesIn-house SEO teams wanting an AI agent to automate routine optimization tasksReview SEO.AI
marketmuse7.1 / 10Freemium$99/moYesYesSEO content teams building topical authority clustersReview marketmuse
WriterZen7.0 / 10Paid$23/mo—YesSolo SEOs and bloggers seeking an affordable all-in-one keyword-to-content workflowReview WriterZen
Long Tail Pro6.8 / 10Paid$37/mo—YesAffiliate marketers and niche bloggers hunting low-competition keywordsReview Long Tail Pro
Topicmojo6.8 / 10Freemium$90/moYesYesSEO teams mining audience questions across Google, Reddit, and QuoraReview Topicmojo
Soovle6.7 / 10FreeFreeYes—Content creators brainstorming topic and keyword ideasReview Soovle
wordtracker6.6 / 10Freemium$27/moYesYesFreelance SEOs needing affordable flat-rate keyword dataReview wordtracker
tubemagic6.5 / 10Paid~$41/moapproximate——YouTube creators wanting AI-assisted script writing and idea generationReview tubemagic
Clearscope7.7 / 10
Paid · $129/mo

Enterprise and agency content teams publishing 10+ pieces per month

Paid · $84/yr

Bloggers and content creators doing fast keyword ideation directly in Google

Paid · $1/mo · Free trial

SEO agencies managing multi-client keyword research at scale

SEO.AI7.2 / 10
Paid · $149/mo · Free trial

In-house SEO teams wanting an AI agent to automate routine optimization tasks

marketmuse7.1 / 10
Freemium · $99/mo · Free trial

SEO content teams building topical authority clusters

WriterZen7.0 / 10
Paid · $23/mo · Free trial

Solo SEOs and bloggers seeking an affordable all-in-one keyword-to-content workflow

Paid · $37/mo · Free trial

Affiliate marketers and niche bloggers hunting low-competition keywords

Topicmojo6.8 / 10
Freemium · $90/mo · Free trial

SEO teams mining audience questions across Google, Reddit, and Quora

Soovle6.7 / 10
Free

Content creators brainstorming topic and keyword ideas

wordtracker6.6 / 10
Freemium · $27/mo · Free trial

Freelance SEOs needing affordable flat-rate keyword data

tubemagic6.5 / 10
Paid · ~$41/mo

YouTube creators wanting AI-assisted script writing and idea generation

About keyword research tools

Keyword research tools range from free idea generators to content-planning platforms priced like full SEO suites. Soovle is free with no signup but shows no search volume; Keywords Everywhere sells credits from $84/yr for 1 seat; Keyword Insights clusters keywords for agencies from $58/mo; and Clearscope and marketmuse, from $129/mo and $99/mo, focus on planning content around keywords. 4 of the 11 tools have a free plan and 7 offer a free trial. WriterZen is the rare one-time option, with a $135 lifetime price alongside its monthly plans.

What to compare before you choose

Search data or just ideas

Free idea tools such as Soovle show no search volume, difficulty or competition data, so they only help at the brainstorming stage. If you need numbers to prioritize topics, compare which metrics each paid tool includes and how many lookups a plan allows before you run out.

Credits, usage and per-site limits

Pricing units differ: Keywords Everywhere sells credit packs (Bronze includes 100k credits for 1 seat), Keyword Insights bills by usage, and SEO.AI prices per site from $149/mo, which our review warns becomes prohibitive for agencies with 10+ client sites. Map your monthly keyword volume and site count first.

Keyword finder or content optimizer

Clearscope and marketmuse use keyword data to plan and optimize content, and our reviews note neither covers backlink analysis; SEO.AI adds an AI agent that automates routine optimization. Long Tail Pro and wordtracker stay closer to classic keyword discovery for affiliates and freelancers, at lower flat prices from $37/mo and $27/mo.

Questions about keyword research software