Rank tracking tools
Most trackers bundle rankings with audits and keyword research. Compare keyword caps, seats and reporting, and test accuracy on your own keywords during a trial.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
 Moz | 7.8 / 10 | Paid | $39/mo | — | Yes | In-house SEO teams tracking keyword rankings and technical site health | Review Moz | |
 SEMrush | 7.7 / 10 | Paid | $117.33/mo | — | Yes | SEO agencies managing multiple client campaigns | Review SEMrush | |
 Moz Pro | 7.5 / 10 | Paid | $39/mo | — | Yes | SEO beginners and content teams wanting an approachable all-in-one platform | Review Moz Pro | |
 SE Ranking | 7.5 / 10 | Paid | $103.20/mo | — | Yes | SEO agencies managing multiple client projects on a budget | Review SE Ranking | |
 Nightwatch | 7.1 / 10 | Paid | $39/mo | — | Yes | SEO agencies needing white-label reports and unlimited user seats | Review Nightwatch | |
 Serpstat | 7.1 / 10 | Paid | $55/mo | — | Yes | SEO teams that need an affordable all-in-one suite replacing multiple point tools | Review Serpstat | |
 Rank Tracker | 6.9 / 10 | Freemium | $349/yr | Yes | Yes | In-house SEO teams tracking large keyword sets on a fixed budget | Review Rank Tracker |
Moz7.8 / 10In-house SEO teams tracking keyword rankings and technical site health
Moz Pro7.5 / 10SEO beginners and content teams wanting an approachable all-in-one platform
SE Ranking7.5 / 10SEO agencies managing multiple client projects on a budget
Nightwatch7.1 / 10SEO agencies needing white-label reports and unlimited user seats
Serpstat7.1 / 10SEO teams that need an affordable all-in-one suite replacing multiple point tools
Rank Tracker6.9 / 10In-house SEO teams tracking large keyword sets on a fixed budget
About rank tracking tools
Rank trackers check where your pages appear in Google for a set of keywords, and most tools in this group bundle that with site audits and keyword research. Paid plans start at $39/mo, while Semrush starts at $117.33/mo on annual billing. The real differences are keyword caps, seats and reporting: Nightwatch's Starter plan tracks 500 keywords and the tool allows unlimited user seats, SE Ranking targets agencies on a budget, and Rank Tracker is desktop software with a free-forever plan. 7 of the 7 tools offer a free trial, so you can test accuracy on your own keywords first.
What to compare before you choose
Keyword caps and update frequency
Plans are sized by tracked keywords, so compare the cap as well as the price: Nightwatch's Starter covers 500 keywords from €79/mo. Update frequency matters too, since Rank Tracker's desktop app is flagged for lacking continuous rank updates. Check whether mobile, local and extra search engines cost more.
Full suite or dedicated tracker
Semrush, Moz, SE Ranking and Serpstat bundle tracking with keyword research, audits and backlink data, which is why they cost more. Serpstat is reviewed as an affordable suite that replaces several point tools, from $55/mo on annual billing. Nightwatch is a dedicated tracker with no link-building or content tools.
Seats and client reporting
Agencies should compare user seats and white-label reports. Nightwatch includes both, with unlimited seats; SE Ranking suits agencies running many client projects on a budget; and Semrush suits multi-client campaigns but costs $139.95/mo on monthly billing. Solo site owners rarely need these extras and can save with an annual plan.
Questions about rank tracking software
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- Rank tracking software with a free trial