Conversion GemsConversion Gems

Analytics tools

Web analytics, heatmaps, product events and subscription metrics, mostly billed by usage. Costs track your data volume rather than your team size.

Scored by the Conversion Gems editorial team · reviewed June 2026 61 with a free plan · 83 with a free trial · median listed price $29/mo
63%of the 97 analytics & data tools we review offer a free plan.
Based on 97 tools in our database, reviewed June 2026.
97 tools
DetailsPricingFree planFree trialBest forReview
Clarity (Microsoft)8.4 / 10FreeFreeYes—Teams that need session recordings and heatmaps with zero budgetReview Clarity (Microsoft)
PostHog8.3 / 10FreemiumFreeYesYesStartups and scale-ups wanting all-in-one analytics without per-seat feesReview PostHog
Bright Data Instagram Scraper8.1 / 10Freemium$1.50/moYesYesInfluencer marketing analytics requiring reliable follower/engagement metrics at scaleReview Bright Data Instagram Scraper
Grafana8.1 / 10Freemium$19/moYesYesDevOps and SRE teams monitoring Kubernetes and cloud infrastructureReview Grafana
Lucky Orange8.0 / 10Freemium$19/moYesYesShopify and e-commerce stores optimizing checkout funnelsReview Lucky Orange
ProfitWell8.0 / 10Freemium~$1K/moapproximateYesYesSaaS teams wanting free, comprehensive MRR and churn analyticsReview ProfitWell
Zyte Automatic Extraction API8.0 / 10Usage-basedUsage-basedpay as you go—YesE-commerce teams extracting product prices and availability at scaleReview Zyte Automatic Extraction API
Plausible Analytics7.9 / 10Freemium$9/moYesYesPrivacy-conscious publishers and SaaS teams needing GDPR-compliant analyticsReview Plausible Analytics
Bright Data E-commerce Scraper7.8 / 10Freemium$1.50/moYesYesE-commerce businesses monitoring competitor pricing across Amazon, Walmart, and eBayReview Bright Data E-commerce Scraper
ChartMogul7.7 / 10Freemium~$59/moapproximateYesYesSaaS and subscription businesses tracking MRR, churn, and LTVReview ChartMogul
Crazy Egg7.7 / 10Paid$29/mo—YesE-commerce and landing page teams running iterative CRO sprintsReview Crazy Egg
Databox7.7 / 10Freemium$64/moYesYesMarketing agencies building white-labeled client reporting dashboardsReview Databox
Amplitude7.6 / 10Freemium$49/moYesYesProduct and growth teams doing deep funnel, retention, and cohort analysisReview Amplitude
Apify Shopify Scraper7.6 / 10Freemium$5/moYesYesDTC brands tracking competitor pricing across Shopify stores dailyReview Apify Shopify Scraper
Bright Data Facebook Scraper7.6 / 10Freemium$1.50/moYesYesSocial media analysts tracking public Facebook page engagement and postsReview Bright Data Facebook Scraper
Bright Data TikTok Scraper7.6 / 10Freemium$1.50/moYesYesDevelopers building TikTok analytics or influencer-marketing platformsReview Bright Data TikTok Scraper
Dagster7.6 / 10Freemium$10/moYesYesData engineering teams migrating away from AirflowReview Dagster
Dagster Cloud7.6 / 10Paid$0.04/mo—YesData engineering teams building complex, asset-heavy ETL/ELT pipelinesReview Dagster Cloud
Mixpanel7.6 / 10Freemium$0.28/moYesYesSaaS product teams running funnel and retention analysisReview Mixpanel
Apify Instagram Scraper7.5 / 10Freemium$5/moYesYesInfluencer discovery and engagement benchmarkingReview Apify Instagram Scraper
Convert.com7.5 / 10Paid$299/mo—YesCRO teams needing GDPR/HIPAA-compliant experimentation without enterprise pricingReview Convert.com
Pendo7.5 / 10FreemiumCustomcontact salesYesYesSaaS product teams needing analytics + in-app guidance in one platformReview Pendo
SerpAPI Google Search API7.5 / 10Freemium$25/moYesYesDevelopers building SEO rank-tracking or keyword-monitoring toolsReview SerpAPI Google Search API
SerpAPI Google Trends API7.5 / 10Freemium$25/moYesYesDevelopers building trend-monitoring or demand-forecasting appsReview SerpAPI Google Trends API
Zyte Product Data API7.5 / 10Usage-basedUsage-basedpay as you go—YesE-commerce teams needing structured product prices, SKUs, and availability at scaleReview Zyte Product Data API
Apify Google Search Scraper7.4 / 10Freemium$1.80/moYesYesSEO teams monitoring keyword rankings and SERP features at scaleReview Apify Google Search Scraper
DataForSEO SERP API7.4 / 10Usage-based~$0.00approximate—YesSEO tool builders and agencies needing affordable bulk SERP dataReview DataForSEO SERP API
found.ee7.4 / 10Freemium~$5/moapproximateYes—Independent musicians releasing singles, EPs, or albumsReview found.ee
ListTrac7.4 / 10Paid$9.99/mo—YesListing agents who want branded weekly performance reports to share with sellersReview ListTrac
Outscraper7.4 / 10FreemiumUsage-basedpay as you goYesYesB2B lead generation from Google Maps at scaleReview Outscraper
Statused7.4 / 10Freemium~$6.70/moapproximateYesYesMobile app release teams tracking App Store and Google Play review cyclesReview Statused
berries ai7.3 / 10Freemium$99/moYesYesSolo therapists wanting to eliminate after-hours documentationReview berries ai
Datadog LLM Observability7.3 / 10Freemium$160/moYesYesML and AI engineering teams operating LLM apps in production on DatadogReview Datadog LLM Observability
FullStory7.3 / 10FreemiumCustomcontact salesYesYesProduct and UX teams needing complete behavioral data without manual event taggingReview FullStory
Lightdash AI7.3 / 10Freemium$3K/moYesYesdbt-native data teams wanting BI-as-code with version control and CI/CDReview Lightdash AI
Oxylabs E-commerce Scraper API7.3 / 10Paid~$49/moapproximate—YesEngineering teams building price-monitoring or competitive intelligence pipelinesReview Oxylabs E-commerce Scraper API
rentcast7.3 / 10Freemium$19/moYesYesIndependent landlords and rental property investors pricing units or evaluating acquisitionsReview rentcast
Scrapingdog Google Search API7.3 / 10Freemium$40/moYesYesSEO teams running large-scale keyword and SERP trackingReview Scrapingdog Google Search API
VWO7.3 / 10Freemium~$314/moapproximateYesYesEnterprise and mid-market CRO teams wanting an all-in-one testing and analytics platformReview VWO
Afforai7.2 / 10Freemium$3.99/moYesYesGraduate students and academics conducting systematic literature reviewsReview Afforai
Apify LinkedIn Scraper API7.2 / 10Freemium$1/moYesYesSales and recruiting teams enriching lead lists at scaleReview Apify LinkedIn Scraper API
Apify TikTok Scraper7.2 / 10Freemium$5/moYesYesMarketing teams tracking TikTok hashtag trends and competitor profilesReview Apify TikTok Scraper
Bright Data SERP API7.2 / 10Freemium$1.50/moYesYesSEO analysts pulling real-time SERP rankings and featured snippetsReview Bright Data SERP API
Flip AI7.2 / 10FreemiumCustomcontact salesYesYesSRE teams managing high alert volumes across cloud infrastructureReview Flip AI
Matomo7.2 / 10FreemiumFreeYesYesPrivacy-first and GDPR-regulated organizations needing full data ownershipReview Matomo
Mouseflow7.2 / 10Freemium$25/moYesYesE-commerce teams optimizing checkout and lead-gen formsReview Mouseflow
Oxylabs SERP Scraper API7.2 / 10Paid$49/mo—YesData engineers building automated SEO or market intelligence pipelinesReview Oxylabs SERP Scraper API
Smappen7.2 / 10Freemium$99/moYesYesFranchise development teams drawing and presenting territories to prospectsReview Smappen
Sprig7.2 / 10FreemiumCustomcontact salesYesYesUX researchersReview Sprig
Baremetrics7.1 / 10Paid$75/mo—YesSaaS companies on Stripe needing real-time MRR/ARR/churn dashboardsReview Baremetrics
Free

Teams that need session recordings and heatmaps with zero budget

PostHog8.3 / 10
Freemium · Free · Free trial

Startups and scale-ups wanting all-in-one analytics without per-seat fees

Freemium · $1.50/mo · Free trial

Influencer marketing analytics requiring reliable follower/engagement metrics at scale

Grafana8.1 / 10
Freemium · $19/mo · Free trial

DevOps and SRE teams monitoring Kubernetes and cloud infrastructure

Lucky Orange8.0 / 10
Freemium · $19/mo · Free trial

Shopify and e-commerce stores optimizing checkout funnels

ProfitWell8.0 / 10
Freemium · ~$1K/mo · Free trial

SaaS teams wanting free, comprehensive MRR and churn analytics

Usage-based · Free trial

E-commerce teams extracting product prices and availability at scale

Freemium · $9/mo · Free trial

Privacy-conscious publishers and SaaS teams needing GDPR-compliant analytics

Freemium · $1.50/mo · Free trial

E-commerce businesses monitoring competitor pricing across Amazon, Walmart, and eBay

ChartMogul7.7 / 10
Freemium · ~$59/mo · Free trial

SaaS and subscription businesses tracking MRR, churn, and LTV

Crazy Egg7.7 / 10
Paid · $29/mo · Free trial

E-commerce and landing page teams running iterative CRO sprints

Databox7.7 / 10
Freemium · $64/mo · Free trial

Marketing agencies building white-labeled client reporting dashboards

Amplitude7.6 / 10
Freemium · $49/mo · Free trial

Product and growth teams doing deep funnel, retention, and cohort analysis

Freemium · $5/mo · Free trial

DTC brands tracking competitor pricing across Shopify stores daily

Freemium · $1.50/mo · Free trial

Social media analysts tracking public Facebook page engagement and posts

Freemium · $1.50/mo · Free trial

Developers building TikTok analytics or influencer-marketing platforms

Dagster7.6 / 10
Freemium · $10/mo · Free trial

Data engineering teams migrating away from Airflow

Paid · $0.04/mo · Free trial

Data engineering teams building complex, asset-heavy ETL/ELT pipelines

Mixpanel7.6 / 10
Freemium · $0.28/mo · Free trial

SaaS product teams running funnel and retention analysis

Freemium · $5/mo · Free trial

Influencer discovery and engagement benchmarking

Convert.com7.5 / 10
Paid · $299/mo · Free trial

CRO teams needing GDPR/HIPAA-compliant experimentation without enterprise pricing

Pendo7.5 / 10
Freemium · Custom · Free trial

SaaS product teams needing analytics + in-app guidance in one platform

Freemium · $25/mo · Free trial

Developers building SEO rank-tracking or keyword-monitoring tools

Freemium · $25/mo · Free trial

Developers building trend-monitoring or demand-forecasting apps

Usage-based · Free trial

E-commerce teams needing structured product prices, SKUs, and availability at scale

Freemium · $1.80/mo · Free trial

SEO teams monitoring keyword rankings and SERP features at scale

Usage-based · ~$0.00 · Free trial

SEO tool builders and agencies needing affordable bulk SERP data

found.ee7.4 / 10
Freemium · ~$5/mo

Independent musicians releasing singles, EPs, or albums

ListTrac7.4 / 10
Paid · $9.99/mo · Free trial

Listing agents who want branded weekly performance reports to share with sellers

Outscraper7.4 / 10
Freemium · Usage-based · Free trial

B2B lead generation from Google Maps at scale

Statused7.4 / 10
Freemium · ~$6.70/mo · Free trial

Mobile app release teams tracking App Store and Google Play review cycles

berries ai7.3 / 10
Freemium · $99/mo · Free trial

Solo therapists wanting to eliminate after-hours documentation

Freemium · $160/mo · Free trial

ML and AI engineering teams operating LLM apps in production on Datadog

FullStory7.3 / 10
Freemium · Custom · Free trial

Product and UX teams needing complete behavioral data without manual event tagging

Lightdash AI7.3 / 10
Freemium · $3K/mo · Free trial

dbt-native data teams wanting BI-as-code with version control and CI/CD

Paid · ~$49/mo · Free trial

Engineering teams building price-monitoring or competitive intelligence pipelines

rentcast7.3 / 10
Freemium · $19/mo · Free trial

Independent landlords and rental property investors pricing units or evaluating acquisitions

Freemium · $40/mo · Free trial

SEO teams running large-scale keyword and SERP tracking

VWO7.3 / 10
Freemium · ~$314/mo · Free trial

Enterprise and mid-market CRO teams wanting an all-in-one testing and analytics platform

Afforai7.2 / 10
Freemium · $3.99/mo · Free trial

Graduate students and academics conducting systematic literature reviews

Freemium · $1/mo · Free trial

Sales and recruiting teams enriching lead lists at scale

Freemium · $5/mo · Free trial

Marketing teams tracking TikTok hashtag trends and competitor profiles

Freemium · $1.50/mo · Free trial

SEO analysts pulling real-time SERP rankings and featured snippets

Flip AI7.2 / 10
Freemium · Custom · Free trial

SRE teams managing high alert volumes across cloud infrastructure

Matomo7.2 / 10
Freemium · Free · Free trial

Privacy-first and GDPR-regulated organizations needing full data ownership

Mouseflow7.2 / 10
Freemium · $25/mo · Free trial

E-commerce teams optimizing checkout and lead-gen forms

Paid · $49/mo · Free trial

Data engineers building automated SEO or market intelligence pipelines

Smappen7.2 / 10
Freemium · $99/mo · Free trial

Franchise development teams drawing and presenting territories to prospects

Sprig7.2 / 10
Freemium · Custom · Free trial

UX researchers

Baremetrics7.1 / 10
Paid · $75/mo · Free trial

SaaS companies on Stripe needing real-time MRR/ARR/churn dashboards

Showing 50 of 97

About analytics tools

This is the broadest group in SEO & Growth: web and product analytics, heatmaps and session recording, subscription metrics, monitoring dashboards and web-scraping data APIs. Most tools bill by usage, counting events, sessions, records or requests, so free tiers are often generous: PostHog is free up to 1M events a month, Lucky Orange covers 100 sessions and Clarity (Microsoft) has no limits at all. 61 of the 97 tools have a free plan and 83 offer a free trial. Per-seat pricing is rare, so costs track your data volume rather than your team size.

What to compare before you choose

Which question the tool answers

Plausible Analytics reports visits and traffic sources, Clarity (Microsoft) and Lucky Orange show what individual visitors do through recordings and heatmaps, PostHog tracks product events and funnels, and ProfitWell reports MRR and churn. Many teams combine 2 of these; few need all 4 at once.

What the usage meter counts

Usage pricing hides in the unit: PostHog meters events, Lucky Orange sessions, Bright Data records and Zyte requests. Estimate a month of traffic or data volume, then check where each free tier ends; our review warns that Lucky Orange costs balloon quickly on high-traffic sites.

Privacy, hosting and skills

Plausible Analytics is built for GDPR-conscious sites and can be self-hosted free, and Grafana is open source too but expects DevOps skills. PostHog is flagged as a poor fit for non-technical marketing teams. If nobody on your team writes queries, prefer the tools rated easiest to use.

Questions about analytics & data software