Follow Up Boss is a CRM for real estate agents and teams that routes leads from 250+ sources and keeps follow-up on track with calling, texting and automations. Prices start at $69 per user per month on monthly billing, or $58 billed annually, with a 7-day free trial and no contract.
Follow Up Boss is owned by Zillow Group
Zillow Group announced the acquisition on 1 November 2023 and closed it on 8 December 2023. Follow Up Boss says it runs as an independent brand and works with other lead sources, whether or not you use other Zillow products.
Checked October 4, 2026
The bottom line
A strong CRM for real estate teams with several lead sources; solo agents should check whether $69 per user per month pays back.
7.5
Our score
7.5 / 10
Conversion Gems editorial verdict
From $69/user/mo; $58 billed annually
Features8/10
8 - lead routing, calling, texting, email, Smart Lists, action plans and reporting per the vendor's homepage and pricing page.
Value6/10
6 - $69 per user per month on Grow with calling extra; Pro bundles 10 users for $499.
Ease of use7/10
7 - built around agents' daily lists, but lead source and automation setup takes time.
Ecosystem9/10
9 - 250+ integrations plus an open API and website pixel.
Support8/10
8 - phone and email support 7 days a week; onboarding on Pro and Platform.
What it really is
A real estate CRM centred on getting every new lead to an agent fast and making sure someone follows up.
Our take
Follow Up Boss does one job well: it takes leads from many sources, routes them to agents, and keeps follow-up on schedule with calling, texting, Smart Lists and action plans. The 250+ integrations and open API mean it fits around the lead sources a team already pays for. The price is the hurdle for small teams, and the 7-day trial is short for testing lead flow.
Why we rate it
Lead routing, communication and accountability reporting live in one real estate specific tool with an open API.
The catch
Per-user Grow pricing, a paid calling add-on on Grow, and only a 7-day trial.
Best for
Real estate teams with several lead sources
Team leaders who need agent accountability
Inside sales agents working call lists
Not good for
Non-real-estate sales teams
Agents on a tight budget with few leads
Brokerages wanting lead generation and CRM from one vendor
Friction report
Time to value
Fast for basic use; connecting lead sources and building action plans takes setup.
Scale breakpoint
At 8 users, Grow at $69 each ($552 a month) already costs more than the $499 Pro bundle for 10.
Walled garden
Low: 250+ integrations and an open API, and the vendor says customer data stays the customer's.
Follow Up Boss pricing
Plan
Monthly billing
Billed annually
Users
Extra user
Grow
$69/user/mo
$58/user/mo
Per user
Calling add-on $39/user ($33 annual)
Pro
$499/mo
$416/mo
10 included
$49/mo ($41 annual)
Platform
$1,000/mo
$833/mo
30 included
$20/mo ($17 annual)
From Follow Up Boss's pricing page, checked 4 October 2026. 7-day free trial, no contract.
Frequently Asked Questions
On monthly billing, Grow is $69 per user per month, Pro is $499 per month with 10 users included ($49 per extra user), and Platform is $1,000 per month with 30 users ($20 per extra user). Annual billing lowers these to $58, $416 and $833. Calling on Grow is a $39 per user add-on (checked 4 October 2026).
Yes. Zillow Group announced the purchase on 1 November 2023 and closed it on 8 December 2023. Follow Up Boss says it still runs as an independent brand, works with other lead sources, and that customer data stays the customer's property.
Yes, a 7-day free trial on all three plans. The pricing page also says there is no contract and you can cancel any time (checked 4 October 2026).
The main ones are cost and scope. Grow is priced per user, calling is extra on that plan, unlimited calling and team inboxes need the $499 Pro plan, and the product is built only for real estate.
Conversion Gems is an independent review site, not Follow Up Boss. The official sign-in page is app.followupboss.com/login, which the vendor links from its own site.
Follow Up Boss alternatives
Other real estate CRMs and lead tools in our directory:
Lofty CRM: CRM with agent websites and marketing tools in one package.
BoomTown: Lead generation and CRM aimed at brokerages and larger teams.
Lion Desk: Simpler real estate CRM for lead management and follow-up.
Offrs: Predicted seller leads by zip code that can feed a CRM.
