AI Tools · AI Video Creation

Wondershare Filmora

Wondershare Filmora is a video editor for Windows, Mac and mobile with AI tools and a free version that adds a watermark.

Our take: Filmora offers a timeline editor with many AI helpers, a free version and a one-time license option.

Best forCreators who want AI tools

ReviewedOct 2026Freemium

6.85 criteria · see breakdown

Try WondershareFree (watermark); US$49.99/yr and up

Wondershare Filmora, called Filmora on its own site, is a video editor for Windows, macOS, Android, iOS and iPadOS with timeline editing and a long list of AI tools. A free version exports with a watermark; paid plans cost US$49.99 or US$59.99 a year, or US$79.99 once for a Perpetual license that covers Filmora 16 only.

The bottom line

A video editor with AI tools, a free version and a perpetual option; read the credit and license terms before picking a plan.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA video editor for Windows, Mac and mobile with a long list of AI tools that draw on credits.

Our takeFilmora offers a timeline editor with many AI helpers, a free version and a one-time license option.

Regular prices start at US$49.99 a year for Basic and US$79.99 once for Perpetual, but AI features run on credits and the Creative Assets library and cloud storage sit behind paid plans. Perpetual stops at Filmora 16.

Why we rate itThe pricing page lists a free version, two yearly plans and a one-time license, and states a 30-day money-back guarantee.

The feature list is broad: editing, screen recording and 20+ credit-based AI features. The score holds back on value and ecosystem because AI use is credit-limited and the pages show no integrations directory or API.

The catchAI credits are issued every 30 days and unused credits are reclaimed.

Perpetual covers updates within Filmora 16 only and works on Windows or Mac, not both. Promotions change the checkout total: Advanced carried a 10% offer on 28 October 2026, which is not its regular price.

Best / not good for

Best for

Social video makers and YouTubers who want AI helpers and stock assets in one editor
People who want to try a free version before paying
Buyers who prefer a one-time license over a yearly plan

Not good for

Anyone who needs watermark-free exports without paying
Teams that need commercial usage rights, which the Business license lists
Buyers who want Perpetual updates beyond Filmora 16

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
A free download lets you start editing, but exports carry a watermark until you buy a plan, and most AI features need credits.
Scale breakpoint
AI credits are issued every 30 days (1,000 a month on Advanced), and multi-user or commercial use points to the Team & Business licenses.
Walled garden
Basic and Advanced are single-user licenses that cannot be shared, and a Perpetual license is tied to Windows or Mac and to Filmora 16.

Still a fit?

If none of these block you, start on the free plan.

Try Wondershare

Filmora pricing

Plan	Regular price	Billing	Key points
Free	$0	Free forever	Watermarked exports; limited allocation of 100 AI credits; Cloud Storage and the full Creative Assets library need a paid plan
Basic	US$49.99	Yearly, renews automatically	No watermark, 4K export, 100+ advanced editing features, 2.9M+ Creative Assets, 1 GB cloud storage; single-user license for Windows and Mac
Advanced	US$59.99 (10% offer: US$53.99 on 28 October 2026)	Yearly, renews automatically	Everything in Basic plus 1,000 AI credits a month and 10 GB cloud storage
Perpetual	US$79.99	One-time payment	Updates within Filmora 16 only; 1,000 AI credits one time; 1 GB cloud storage; license is for Windows or Mac, not both
Team and Business	Priced on a separate tab	-	Multi-user license; the Business license lists commercial usage rights

From Filmora's pricing pages (Individuals tab), checked 28 October 2026. Prices are regular USD prices. On that date the Advanced plan showed a 10% OFF offer (US$53.99 a year beside a crossed-out US$59.99); that is a promotion, not the regular price. Wondershare states a 30-day money-back guarantee. The 7-day Creative Assets trial on paid plans renews monthly and does not include the software.

Frequently Asked Questions

What is Wondershare Filmora?How much does Filmora cost?Is there a Wondershare Filmora discount code or coupon?Is Wondershare Filmora free?Is Filmora a subscription or a one-time purchase?Is Wondershare a Chinese company?Is the Filmora AI Video Enhancer free?

What is Wondershare Filmora?

Wondershare Filmora, shown as Filmora on its own site, is a video editor from Wondershare for Windows, macOS, Android, iOS and iPadOS. It combines timeline and keyframe editing, camera tracking, color grading and screen recording with AI tools such as text to video, auto captions and an AI Video Enhancer. The current version is Filmora 16.

How much does Filmora cost?

Filmora's regular prices are Basic at US$49.99 a year and Advanced at US$59.99 a year, both billed yearly and renewing automatically, and a Perpetual license at US$79.99 one time (checked 28 October 2026). On that date the Advanced plan carried a 10% offer at US$53.99 a year; that is a promotion, not the regular price. Team and Business licenses are priced on a separate tab. Wondershare states a 30-day money-back guarantee.

Is there a Wondershare Filmora discount code or coupon?

The prices on this page are the regular ones, and no coupon code was verified. On 28 October 2026, Filmora's shop page showed the Advanced plan at US$53.99 a year with a 10% OFF badge beside a crossed-out US$59.99. That is a promotion, not the regular price, and promotions can end at any time. Wondershare also lists Education licenses for verified students and educators, offers a free 7-day Creative Assets trial that renews monthly and does not include the software, and states a 30-day money-back guarantee (checked 28 October 2026).

Is Wondershare Filmora free?

There is a free version. Its exports carry a Filmora watermark, Cloud Storage and the full Creative Assets library need a paid plan, and the free plan has a limited allocation of 100 AI credits (checked 28 October 2026). Paid plans remove the watermark.

Is Filmora a subscription or a one-time purchase?

Both. Basic and Advanced are yearly subscriptions that renew automatically until cancelled. Perpetual is a one-time payment that includes updates within Filmora 16 but not future major versions, and a Perpetual license works on Windows or Mac, not both (checked 28 October 2026). Basic and Advanced licenses are single-user and cover Windows and Mac, and the pricing page says one license can be used across 6 devices (Windows PC, Mac, Android phone, iPhone, iPad, Android tablet).

Is Wondershare a Chinese company?

Wondershare's About page lists offices in Vancouver, Canada; Tokyo, Japan; and Changsha, Shenzhen, Beijing, Hangzhou and Lhasa in China. It does not name a headquarters, so the page does not settle where the company is based.

Is the Filmora AI Video Enhancer free?

Partly. Filmora's AI Video Enhancer page says the Enhance model is free to use locally on supported NVIDIA GPUs (RTX 30 series or higher), up to 4K. Cloud models use AI credits, for example 2 credits per second of video for Generative Enhance and 1 credit per second for Bright Night View and Dark Night View (checked 28 October 2026).

Wondershare Filmora

Filmora pricing

Frequently Asked Questions