Marketing · Marketing Automation

EZ Texting

EZ Texting is a web platform for sending SMS and MMS campaigns to opted-in contacts, with plans from $25 a month and a 14-day free trial.

Our take: EZ Texting lists the numbers that set the bill: plan prices, overage rates and credit rules.

Best forOpt-in SMS and MMS campaigns

ReviewedNov 2026Free Trial

6.95 criteria · see breakdown

Try EZFrom $25/mo; 14-day free trial

EZ Texting is a text-message marketing platform from CallFire, Inc., which trades as EZ Texting and says it was founded in San Francisco in 2004. Its US pricing page lists Launch at $25 a month ($20 billed annually), Boost at $75 ($60) and Scale at $125 ($100), each with 500 monthly credits, and Enterprise from $3,000 a month with 200,000 credits. The US page shows no free plan, Launch is subject to a $5 monthly Telecom Fee, and a 14-day trial needs no credit card (checked 2 November 2026).

The bottom line

A simple texting tool for small lists whose real monthly cost depends on how many credits you send, so estimate credits before comparing headline prices.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isA browser-based business texting platform that sells SMS and MMS credits, with plans sized by contact list and an annual billing option.

Our takeEZ Texting lists the numbers that set the bill: plan prices, overage rates and credit rules.

Launch is $25 a month with 500 credits, one user and a $5 Telecom Fee, so the bill grows through credit overage and extra seats more than through the plan name. The 14-day trial lets you load contacts and send tests to your own phone; sending to your list needs a paid plan.

Why we rate itPlan prices, overage rates and credit rules are published, but the 500-credit allowance is small for lists above a few hundred contacts.

The catchCredits, not plans, drive the bill: Launch has a $5 Telecom Fee, extra seats cost $10 a month and annual credits expire after 12 months.

Best / not good for

Best for

Small businesses texting a few hundred opted-in contacts
Nonprofits and local organizations that want free inbound messages
Senders who want carrier registration handled inside the plan

Not good for

Large lists texted often, where overage can exceed the plan price
Teams that need several logins on one plan price
Buyers who want a permanent free plan in the US

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
EZ Texting says most accounts send a first message within five minutes of registering. A2P 10DLC approval can take longer, though EZ Texting says most approvals return within 24 hours, and Launch, Boost and Scale list setup within 1 business day.
Scale breakpoint
EZ Texting recommends Launch for up to 500 contacts and Boost for 500 to 2,000; at 50,000 or more contacts the page points to Enterprise from $3,000 a month with a 4 to 12 week setup.
Walled garden
Annual credits expire 12 months after purchase, subscriptions renew automatically, and a cancellation less than 1 business day before the billing date does not take effect.

Still a fit?

If none of these block you, try it on the official site.

Try EZ

EZ Texting plan prices (US pricing page, USD per month)

Plan	Recommended for	Monthly billing	Annual billing (per month)	Included credits	Overage per credit	Telecom Fee	Included
Launch	Up to 500 contacts	$25	$20	500 a month (6,000 a year)	$0.04	Subject to Telecom Fee ($5 a month per the FAQ)	1 user, local textable number
Boost	500 to 2,000 contacts	$75	$60	500 a month (6,000 a year)	$0.035	Waived	1 user, local high-volume number
Scale	2,000 to 50,000 contacts	$125	$100	500 a month (6,000 a year)	$0.03	Waived	1 user, local high-volume, high-speed number, onboarding specialist
Enterprise	50,000+ contacts	From $3,000	From $3,000	200,000 a month	$0.01	Waived	Dedicated short code, dedicated success manager, priority support; setup 4 to 12 weeks

From EZ Texting's US pricing page (eztexting.com/pricing), read with its Annual Plans and Monthly Plans toggle and checked 2 November 2026. Annual prices are per month, billed annually; the page says annual billing saves up to 20%. Launch, Boost and Scale list setup within 1 business day. Bundled credit discounts are available at checkout, and sales tax may apply. EZ Texting's Canadian pricing page is separate.

Fees and rules that change the bill

Item	What EZ Texting says	Where it says it
Telecom Fee	$5 a month covers mandatory carrier fees on Launch; waived on Boost, Scale and Enterprise. The Launch card says only 'Subject to Telecom Fee'.	Pricing page FAQ
Extra users	Each plan includes one seat; extra seats are $10 a month per user. Shared logins are not allowed.	Pricing page FAQ
Message credits	1 SMS (160 characters) = 1 credit; 1 MMS = 3 credits. Inbound messages are free. A credit is used even when a message is not delivered.	Pricing page, FAQ page
Credit expiry	Annual plans: credits expire 12 months after purchase. Current monthly plans: unused credits roll over one extra billing cycle.	Pricing page FAQ, FAQ page
A2P 10DLC registration	Standard registration is free and EZ Texting reports most approvals within 24 hours. High-Volume Vetted registration is a one-time $90, waived on Scale.	FAQ page
Cancelling and renewal	Subscriptions renew automatically. A cancellation made less than 1 business day before the next billing date does not take effect and is not refunded. Price changes need 30 days' notice.	Terms of Service (effective 19 May 2025)

Read on eztexting.com and checked 2 November 2026. The pricing page does not say whether the $25 Launch price includes the $5 Telecom Fee.

Worked monthly bills (arithmetic on the prices above, not a quote)

Scenario	Credits used	Plan and monthly price	Overage	Monthly total
250 contacts, 2 SMS each	500	Launch, $25	None	$25
500 contacts, 2 SMS each	1,000	Launch, $25	500 x $0.04 = $20	$45
500 contacts, 4 SMS each	2,000	Launch, $25	1,500 x $0.04 = $60	$85
500 contacts, 1 MMS each	1,500	Launch, $25	1,000 x $0.04 = $40	$65
1,500 contacts, 2 SMS each	3,000	Boost, $75	2,500 x $0.035 = $87.50	$162.50
5,000 contacts, 2 SMS each	10,000	Scale, $125	9,500 x $0.03 = $285	$410

Arithmetic on the monthly prices, included credits and overage rates in the first table, checked 2 November 2026. It leaves out the $5 Launch Telecom Fee (add $5 if it is billed on top), extra seats at $10 each, sales tax and bundled credit discounts; credits bought at checkout may be priced differently from the overage rates.

Frequently Asked Questions

How much is EZ Texting a month?

On the US pricing page, EZ Texting costs $25 a month on Launch, $75 on Boost and $125 on Scale when billed monthly, or $20, $60 and $100 a month when billed annually, with Enterprise listed from $3,000 a month. The page recommends Launch for up to 500 contacts, Boost for 500 to 2,000 and Scale for 2,000 to 50,000 (all plans allow unlimited contact uploads), and each includes 500 credits a month (6,000 a year on annual billing); Enterprise includes 200,000 monthly credits. Launch is subject to a $5 monthly Telecom Fee, and the page does not say whether the $25 already includes it. Sales tax may apply. The page shows no promo code; the discounts it lists are annual billing (up to 20%) and bundled credit discounts at checkout (checked 2 November 2026).

Does EZ Texting charge fees beyond the plan price?

Yes, on several items. Launch carries a $5 monthly Telecom Fee that covers mandatory carrier fees and is waived on Boost, Scale and Enterprise. Each plan includes one user, and extra seats cost $10 a month per user. Sending beyond your credits costs $0.04 (Launch), $0.035 (Boost), $0.03 (Scale) or $0.01 (Enterprise) per credit, and an SMS uses 1 credit while an MMS uses 3. Standard A2P 10DLC carrier registration is free, while High-Volume Vetted registration has a one-time $90 fee that is waived on Scale; extra textable numbers cost more and the price is not published. Inbound messages are free, but a credit is used even when a message is not delivered (checked 2 November 2026).

Do EZ Texting credits expire?

Yes. On annual plans, credits are issued upfront and expire 12 months after purchase; EZ Texting's FAQ says the same for purchased credits, counted from the purchase date. On current standard monthly plans, unused credits roll over for one additional billing cycle while the subscription stays active, so they last up to two months, and rollover is not guaranteed on legacy or custom plans. One SMS of up to 160 characters uses 1 credit and one MMS uses 3, so 500 credits cover 500 SMS or about 166 MMS. Credits can be added at any time (checked 2 November 2026).

Is EZ Texting free?

Not on the US pricing page, which lists only paid plans. EZ Texting offers a 14-day free trial with no credit card and unlimited contacts, and its FAQ says test messages go to your own phone and sending to your contacts starts when you choose a plan. Its separate Canadian pricing page lists a free Basic plan with 100 free credits and no credit card, next to paid Plus, Select and Elite plans in US dollars, so the free option differs by country (checked 2 November 2026).

What is EZ Texting and who runs it?

EZ Texting is a web-based platform for sending SMS and MMS campaigns, replies and automations to a business's contacts. Its terms of service (effective 19 May 2025) say the services are provided by CallFire, Inc. d/b/a EZ Texting, and its About page says it was founded in San Francisco in 2004, is headquartered there and is led by co-founder and CEO Vijesh Mehta. The vendor says more than 230,000 businesses have used it and that it operates in the United States and Canada; these are the vendor's own figures (checked 2 November 2026).

How do I log in to EZ Texting?

Conversion Gems is a review site and cannot sign anyone in to EZ Texting. The Log In button on eztexting.com opens the web app at spa.eztexting.com. For account help, use the Help Center link in the eztexting.com menu rather than a third-party site (checked 2 November 2026).