Marketing automation software
From app connectors like Make to chat automation like Manychat and suites like HubSpot, compare who builds the workflows and which usage caps apply.
Based on 58 tools in our database, reviewed June 2026.
| Details | Pricing | Free plan | Free trial | Best for | Review | |||
|---|---|---|---|---|---|---|---|---|
| 8.1 / 10 | Freemium | $19.99/mo | Yes | Yes | Non-technical teams wanting instant, pre-built workflow activation | Review Integrately | ||
| 8.1 / 10 | Freemium | ~$29/moapproximate | Yes | Yes | E-commerce brands automating Instagram/WhatsApp DM funnels | Review Manychat | ||
| 8.0 / 10 | Freemium | ~$33/moapproximate | Yes | — | DTC brands running high-volume paid social video tests | Review Creatify | ||
| 8.0 / 10 | Freemium | $9/mo | Yes | Yes | Teams automating complex, multi-step business workflows across many apps | Review Make (formerly Integromat) | ||
| 7.8 / 10 | Paid | $63/mo | — | Yes | PPC advertisers losing budget to competitor click fraud or bots | Review ClickCease | ||
| 7.8 / 10 | Freemium | $12/mo | Yes | Yes | Marketing teams bridging print and digital campaigns | Review Hovercode | ||
| 7.8 / 10 | Freemium | $20/moper seat | Yes | Yes | Growing SMB and mid-market teams wanting CRM, marketing, and support in one system | Review HubSpot | ||
| 7.8 / 10 | Freemium | $39/mo | Yes | — | Marketers replacing static forms with chat funnels | Review Typebot | ||
| 7.7 / 10 | Paid | $15/mo | — | Yes | E-commerce brands running behavioral email sequences and cart-abandonment flows | Review ActiveCampaign | ||
| 7.7 / 10 | Freemium | $29/mo | Yes | Yes | Creators running Instagram comment-to-DM funnels | Review Manychat Omni | ||
| 7.6 / 10 | Paid | $99/yr | — | — | WordPress agencies running 10+ client sites needing unlimited licences | Review Convert Pro | ||
| 7.6 / 10 | Freemium | ~$3.50/moapproximate | Yes | Yes | SMBs already using Zoho CRM or other Zoho apps | Review Zoho Campaigns | ||
| 7.5 / 10 | Freemium | $30/mo | Yes | — | SMBs and sellers running Messenger/Instagram sales | Review botcake | ||
| 7.5 / 10 | Paid | $49/mo | — | Yes | SaaS and subscription businesses launching affiliate or referral programs | Review FirstPromoter | ||
| 7.5 / 10 | Freemium | $20/mo | Yes | Yes | E-commerce brands relying on Shopify, WooCommerce, or BigCommerce | Review Klaviyo | ||
| 7.4 / 10 | Freemium | $16/mo | Yes | Yes | SMBs and agencies wanting Zapier-like power at lower recurring cost | Review Pabbly | ||
| 7.3 / 10 | Freemium | $15/mo | Yes | Yes | SMBs wanting unlimited automations at low cost | Review Albato | ||
| 7.3 / 10 | Usage-based | $3.50/mo | — | Yes | Amazon affiliates monetizing global audiences across regional storefronts | Review Geniuslink | ||
| 7.3 / 10 | Freemium | $15.58/mo | Yes | Yes | SMB email marketers needing visual automation without a developer | Review GetResponse | ||
| 7.3 / 10 | Paid | $30/mo | — | Yes | Enterprise and mid-market brands managing 100+ affiliates or influencers | Review Impact | ||
| 7.3 / 10 | Paid | $200/mo | — | Yes | Established Shopify merchants wanting an owned mobile sales channel | Review Tapcart | ||
| 7.2 / 10 | Freemium | $40/mo | Yes | — | SMBs deflecting repetitive support tickets with a custom-trained chatbot | Review Chatbase | ||
| 7.2 / 10 | Usage-based | ~$99/moapproximate | — | Yes | E-commerce stores needing AI site search with intent understanding and typo correction | Review clerk.io | ||
| 7.2 / 10 | Paid | $79/mo | — | Yes | Affiliate marketers needing link cloaking, rotators, and funnel tracking | Review ClickMagick | ||
| 7.2 / 10 | Custom | ~$5K/yrapproximate | — | — | In-house PR and communications teams at mid-market and enterprise companies | Review Muck Rack | ||
| 7.2 / 10 | Paid | $140/moper seat | — | Yes | High-volume outbound SDR and inside-sales teams | Review PhoneBurner | ||
| 7.2 / 10 | Freemium | $99.60/yr | Yes | Yes | Affiliate marketers managing dozens of cloaked links across a WordPress blog | Review Pretty Links | ||
| 7.1 / 10 | Freemium | $29/mo | Yes | Yes | E-commerce apparel and fashion brands replacing photoshoots | Review Bandy | ||
| 7.1 / 10 | Paid | $49/mo | — | Yes | DTC e-commerce brands scaling ad creative on a tight budget | Review MakeUGC | ||
| Merlio | 7.1 / 10 | Paid | $9.99/mo | — | Yes | Marketers needing AI writing, image, and video tools in one place | Review Merlio | |
| 7.1 / 10 | Paid | $119/mo | — | Yes | High-volume affiliate marketers running 1M+ clicks/month | Review Voluum | ||
| 7.0 / 10 | Custom | Customcontact sales | — | — | Large B2C and B2B retailers with complex catalogs needing revenue-optimized search and browse | Review Constructor | ||
| 7.0 / 10 | Paid | $39/mo | — | Yes | Shopify and WooCommerce merchants scaling affiliate programs | Review Refersion | ||
| 7.0 / 10 | Paid | $449/mo | — | Yes | Home services companies (HVAC, plumbing, roofing, pest control) drowning in missed after-hours calls | Review Sameday AI | ||
| 7.0 / 10 | Paid | $74/mo | — | Yes | SaaS companies launching a partner or referral program | Review Tapfiliate | ||
| 6.9 / 10 | Freemium | $19.99/mo | Yes | Yes | Sales reps wanting live deal coaching and objection handling | Review Cluely AI | ||
| 6.9 / 10 | Paid | $9/mo | — | Yes | Outbound SDRs extracting targeted prospect lists from Sales Navigator | Review evaboot | ||
| 6.9 / 10 | Paid | $69/mo | — | — | E-commerce and DTC brands scaling paid media above $5K/month | Review Hyros | ||
| 6.9 / 10 | Custom | Customcontact sales | — | — | Mid-market DTC and omnichannel brands on Shopify Plus or enterprise commerce stacks | Review Nosto | ||
| 6.9 / 10 | Usage-based | ~$0.05approximate | — | — | Developers automating account registrations across many platforms | Review SMS-Man | ||
| 6.9 / 10 | Paid | $99.60/yr | — | — | WordPress bloggers monetising through multiple affiliate programs | Review Thirsty Affiliates | ||
| 6.8 / 10 | Paid | $199/mo | — | Yes | Mid-market SaaS teams running lifecycle and onboarding automation | Review Autopilot | ||
| 6.8 / 10 | Paid | $249/mo | — | Yes | Service businesses running multi-step nurture sequences | Review Keap (Infusionsoft) | ||
| 6.8 / 10 | Custom | ~$1.2K/moapproximate | — | — | Enterprise B2B marketing ops teams running multi-channel nurture and ABM programs | Review Marketo (Adobe) | ||
| 6.8 / 10 | Paid | $149/mo | — | Yes | In-house PR teams needing an end-to-end media outreach workflow | Review Prowly | ||
| 6.8 / 10 | Custom | ~$699/moapproximate | — | — | Shopify Plus and Shopware merchants scaling large product catalogs | Review Searchspring AI | ||
| 6.8 / 10 | Custom | Customcontact sales | — | Yes | Enterprise and mid-market teams running complex, multi-system integrations | Review Tray.io (Tray HQ) | ||
| 6.8 / 10 | Freemium | $29.95/yr | Yes | — | Affiliate bloggers building coupon or deal directories on WordPress | Review WP Coupons | ||
| 6.7 / 10 | Custom | ~$1.6K/moapproximate | — | — | Enterprise and mid-market e-commerce retailers with large product catalogs | Review Bloomreach Commerce | ||
| 6.7 / 10 | Custom | ~$35K/yrapproximate | — | — | Enterprise e-commerce and retail brands with large traffic volumes | Review Dynamic Yield |
Non-technical teams wanting instant, pre-built workflow activation
E-commerce brands automating Instagram/WhatsApp DM funnels
Teams automating complex, multi-step business workflows across many apps
PPC advertisers losing budget to competitor click fraud or bots
Growing SMB and mid-market teams wanting CRM, marketing, and support in one system
E-commerce brands running behavioral email sequences and cart-abandonment flows
WordPress agencies running 10+ client sites needing unlimited licences
SMBs already using Zoho CRM or other Zoho apps
SaaS and subscription businesses launching affiliate or referral programs
E-commerce brands relying on Shopify, WooCommerce, or BigCommerce
SMBs and agencies wanting Zapier-like power at lower recurring cost
Amazon affiliates monetizing global audiences across regional storefronts
SMB email marketers needing visual automation without a developer
Enterprise and mid-market brands managing 100+ affiliates or influencers
Established Shopify merchants wanting an owned mobile sales channel
SMBs deflecting repetitive support tickets with a custom-trained chatbot
E-commerce stores needing AI site search with intent understanding and typo correction
Affiliate marketers needing link cloaking, rotators, and funnel tracking
In-house PR and communications teams at mid-market and enterprise companies
Affiliate marketers managing dozens of cloaked links across a WordPress blog
E-commerce apparel and fashion brands replacing photoshoots
DTC e-commerce brands scaling ad creative on a tight budget
Marketers needing AI writing, image, and video tools in one place
Large B2C and B2B retailers with complex catalogs needing revenue-optimized search and browse
Shopify and WooCommerce merchants scaling affiliate programs
Home services companies (HVAC, plumbing, roofing, pest control) drowning in missed after-hours calls
Sales reps wanting live deal coaching and objection handling
Outbound SDRs extracting targeted prospect lists from Sales Navigator
Mid-market DTC and omnichannel brands on Shopify Plus or enterprise commerce stacks
Developers automating account registrations across many platforms
WordPress bloggers monetising through multiple affiliate programs
Mid-market SaaS teams running lifecycle and onboarding automation
Service businesses running multi-step nurture sequences
Enterprise B2B marketing ops teams running multi-channel nurture and ABM programs
In-house PR teams needing an end-to-end media outreach workflow
Shopify Plus and Shopware merchants scaling large product catalogs
Enterprise and mid-market teams running complex, multi-system integrations
Affiliate bloggers building coupon or deal directories on WordPress
Enterprise and mid-market e-commerce retailers with large product catalogs
Enterprise e-commerce and retail brands with large traffic volumes
About marketing automation software
Marketing automation here is broader than email workflows. It includes connectors that move data between apps (integrately, Make), chat and DM automation (Manychat, typebot), all-in-one suites such as HubSpot, and single-purpose tools like ClickCease for click fraud and hovercode for QR campaigns. Most charge a flat monthly fee, but usage caps matter more here than in most marketing categories: Manychat's free plan stops at 25 contacts and typebot's at 200 chats a month. 22 of the 58 tools have a free plan, which makes it cheap to test a workflow before you pay.
What to compare before you choose
Templates or custom logic
Our review rates integrately for non-technical teams that want pre-built workflows switched on quickly; Make suits multi-step workflows across many apps but is a poor fit for users who want simple 2-step automations. Decide who will build and maintain workflows before comparing entry prices of $19.99/mo and $9/mo on annual billing.
Usage caps and overages
Chat and DM tools meter what you use. Manychat's free plan covers 25 contacts, and our review warns against large lists unless you estimate overage costs first; typebot's free plan covers 200 chats a month and bills monthly only. Estimate your monthly contacts, chats or credits before trusting an entry price.
Suite or point tool
HubSpot combines CRM, marketing and support, starting with a free CRM and Starter from $20/seat/mo, though our review notes costs jump sharply at Professional. Point tools do one job at a flat price: ClickCease blocks click fraud from $63/mo, and hovercode's QR codes are free, with paid plans from $12/mo.
Questions about marketing automation software
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