Gravity Forms is a paid WordPress form plugin for contact, payment, survey and registration forms, made by Rocketgenius. Licenses cost $59 a year for 1 site, $159 for 3 sites or $259 for unlimited sites. There is no free version or trial, only an online demo and a 30-day refund window.
The bottom line
Worth it for WordPress sites that need logic, payments or integrations; overkill for one contact form.
7.9
Our score
7.9 / 10
Conversion Gems editorial verdict
$59/yr for 1 site
Features9/10
9 - 30+ fields, conditional logic, calculations, payments, quizzes, surveys and user registration, per the features page.
Value7/10
7 - $59 a year for 1 site is fair, but payments need the $159 Pro license and there is no free tier.
Ease of use7/10
7 - drag-and-drop editor inside WordPress; advanced logic and add-ons take some learning.
Ecosystem9/10
9 - dozens of official add-ons including Stripe, Zapier, HubSpot and Salesforce, plus REST API and webhooks.
Support7/10
7 - documentation, community forums and standard support; priority support only on Elite.
What it really is
A paid WordPress plugin for building forms, with add-ons for payments, CRMs and registrations.
Our take
Gravity Forms has been a default choice for serious WordPress forms for years, and the feature list shows why: conditional logic, calculations, payments, and 500+ hooks for developers. The pricing is simple, but the add-on split matters. Basic covers email marketing tools only, so most stores and booking sites will need Pro. There is no free tier to test on a live site, only a demo.
Why we rate it
It combines a visual builder with conditional logic, payments and a deep developer API inside WordPress.
The catch
No free version or trial, and payment add-ons start at the $159 Pro license.
Best for
WordPress agencies
Sites that take payments or registrations
Developers who want hooks and an API
Not good for
Sites not on WordPress
Anyone who wants a free form builder
One simple contact form
Friction report
Time to value
Low: install the plugin, enter the license key and build in the visual editor.
Scale breakpoint
More than 3 sites or Elite-only add-ons push you to the $259 license.
Walled garden
Low: entries stay in your WordPress database and export; API and webhooks available.
Gravity Forms licenses
License
Price
Sites
Support
Add-ons included
Basic
$59/year
1
Standard
Basic: email marketing and CRM tools such as Mailchimp, HubSpot, ActiveCampaign
All add-ons, including User Registration, Signature, Survey, Quiz, Salesforce
From Gravity Forms' pricing page, checked 4 October 2026.
Frequently Asked Questions
Basic is $59 a year for 1 site, Pro is $159 a year for 3 sites, and Elite is $259 a year for unlimited sites with priority support and every add-on (checked 4 October 2026).
No. Gravity Forms says it has no trial version. It offers documentation and a fully working online demo instead, plus a 30-day refund window (checked 4 October 2026).
No. Every Gravity Forms license is paid, and the vendor offers no trial. You can test the product in its online demo before buying.
Rocketgenius Inc. makes Gravity Forms, according to the footer on gravityforms.com.
Pick Gravity Forms if your site runs on WordPress and you want entries and logic inside it. Pick Jotform if you need hosted forms that work on any site or a free starting plan.
Stripe is a Pro add-on, so you need Pro ($159 a year) or Elite. Basic covers email marketing add-ons such as Mailchimp and HubSpot.
Gravity Forms alternatives
Other form builders in our directory:
Jotform: Hosted form builder that works on any website, with a free starting plan.
Wufoo: SurveyMonkey's hosted form builder with a small free plan.
Formsite: Hosted forms with payments and workflows, billed monthly or yearly.
Typeform: Conversational, one-question-at-a-time forms and surveys.
