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Reviewed · Updated 2026-10-04

Wufoo

SurveyMonkey's no-code online form builder for registrations, orders, payments and surveys, with a small free plan and paid tiers by entry volume.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Freemium
Best for
Simple forms with payments
Category
Conversion Optimization (CRO)

Wufoo is SurveyMonkey's no-code form builder for registrations, orders, payments and surveys. The free plan covers 5 forms and 100 entries a month; paid plans cost $22 to $286 a month billed monthly, or $195 to $2,523 a year.

The bottom line

Good for simple forms and payments at modest volume; check entry limits first.

6.6
Our score
6.6 / 10
Conversion Gems editorial verdict
Free; paid from $16.25/mo billed yearly
Features6/10
6 - templates, rules, file uploads, payments and reports cover the basics; few advanced extras.
Value6/10
6 - free plan capped at 100 entries a month and payments only from $45 a month (or $399 a year).
Ease of use8/10
8 - drag-and-drop builder with 400+ templates; a form can go live in minutes.
Ecosystem7/10
7 - REST API plus integrations including Salesforce, Mailchimp, Google Sheets, DocuSign and eight payment gateways.
Support6/10
6 - help center plus email support on weekdays only; priority replies on Advanced and Ultimate.
What it really is

SurveyMonkey's classic no-code form builder, priced by monthly entries, forms and users.

Our take

Wufoo does the basics without fuss: pick a template, add fields and rules, embed the form, and read the entries in its reports. The limits shape the decision. The free plan is a trial in practice at 100 entries a month, payments start on Professional, and overages cost $0.05 per entry. Support is email only on weekdays, which matters if a form breaks during an event.

Why we rate it

It is quick to learn, covers payments and file uploads, and has a REST API and mainstream integrations.

The catch

The free plan is capped at 100 entries a month, payments need Professional, and support is weekday email only.

Best for
Event and class registrations
Simple order forms with payment
Nonprofits collecting applications
Not good for
High-volume collection on a tight budget
Teams that need phone or live chat support
Conversational or quiz-style forms
Friction report
Time to value
Low: start from a template and embed a form in minutes.
Scale breakpoint
Entry caps (1,000 on Starter, 5,000 on Professional) push growing forms to the next tier or into overage fees.
Walled garden
Low: export entries, REST API and integrations with Salesforce, Mailchimp and Google Sheets.

Wufoo pricing

PlanBilled monthlyBilled yearlyEntries per monthFormsUsersFile storage
Free$0$010051None
Starter$22/month$195/year ($16.25/month)1,0001011GB
Professional$45/month$399/year ($33.25/month)5,000Unlimited55GB
Advanced$113/month$999/year ($83.25/month)25,000Unlimited2010GB
Ultimate$286/month$2,523/year ($210.25/month)200,000Unlimited6020GB

From Wufoo's pricing page, checked 4 October 2026. Payments, field encryption and password protection start on Professional. Paid plans pay $0.05 per entry over the monthly limit; free forms are deactivated once they pass 100 entries in a month.

Frequently Asked Questions

Wufoo alternatives

Other form builders in our directory:

Jotform: No-code form builder with AI form creation, conditional logic and payment collection.
Typeform: Conversational forms and surveys that show one question at a time.
Microsoft Forms: Quick surveys and quizzes for Microsoft 365 users.
Fillout: Form builder for forms, surveys and quizzes with built-in scheduling and payments.
Sources checked October 4, 2026: Wufoo pricing, Wufoo homepage, Wufoo integrations.
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Tags

#FormBuilder#OnlineForms#NoCode

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