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SEO & Growth · Analytics & Data

ListTrac

Tracks website clicks, analytics, and marketing performance for campaigns.

Our take: ListTrac tracks listing performance across major portals (Zillow, Realtor.com, Homes.com), IDX broker sites, and MLS platforms, giving agents and brokers a unified view of views, leads, shares, and buyer geography.

Best forReal‑estate agents
ReviewedPricing: Free Trial
7.4 out of 105 criteria · see breakdown
Try ListTracFrom $9.99/mo; free via many MLS memberships
The bottom line

The most practical listing-performance tracker in real estate — affordable direct or often free through your MLS.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isListTrac — real estate listing analytics and branded seller reporting platform.
Our takeListTrac tracks listing performance across major portals (Zillow, Realtor.com, Homes.com), IDX broker sites, and MLS platforms, giving agents and brokers a unified view of views, leads, shares, and buyer geography.
Direct plans start at $9.99/mo for agents with a 7-day free trial, and many MLS organizations bundle it free for members as an institutional benefit (not a product-level freemium tier). The real pitch is auto-generated branded weekly Seller Reports that agents share with clients to demonstrate marketing ROI.
Why we rate itAt $9.99/mo for individual agents, ListTrac is one of the most cost-effective listing analytics tools in residential real estate.
The MLS partnership model means a large portion of its user base accesses it for free, making it a near-zero-risk adoption decision.
The catchPurely real estate listing analytics — no CRM, no lead routing, no ad management.
Value is limited if your MLS doesn't syndicate to the major portals ListTrac monitors, and Broker Plan pricing is opaque.

Best / not good for

Best for
  • Listing agents who want branded weekly performance reports to share with sellers
  • Teams and offices tracking engagement across Zillow, Realtor.com, and Homes.com in one dashboard
  • MLS members on partner networks who can access it at no additional cost
Not good for
  • Agents wanting CRM or lead-management features bundled in
  • Commercial real estate professionals (platform is residential MLS-centric)
  • Brokerages needing ad spend tracking or paid-search attribution
Trade-offs

Friction report

Trade-offs to know before signing up.

  1. Time to value
    Fast: 7-day trial activates immediately; weekly Seller Report emails begin generating automatically once listings sync from the MLS.
  2. Scale breakpoint
    Office and Broker plans require separate pricing conversations; per-agent seat costs can add up for large teams not covered by an MLS bundle.
  3. Walled garden
    Moderate: reports are ListTrac-branded or agent-branded but locked inside the platform's report format; raw data export options are limited.
Still a fit?
If none of these block you, try it on the official site.
Try ListTrac

Frequently Asked Questions

Can I track which email recipients actually opened and read my newsletters?

Email tracking shows which recipients opened, read, or engaged with newsletters for better campaign insights.

Can publishers track and monetize email newsletter leads with this tool?

Yes, publishers can track newsletter leads, analyze engagement, and monetize subscriptions with this platform.

How can ListTrac provide real estate professionals with analytics on how their email listings are being engaged with?

ListTrac provides real estate professionals analytics on email listing engagement, tracking clicks, opens, and interactions.

How does this email analytics platform track engagement, optimize campaigns, and improve deliverability?

Payment processing platforms handle secure transactions and vendor payments efficiently by supporting multiple methods, encryption, and reporting.

How does this tool help publishers track email campaigns, link performance, and engagement metrics?

Publishers can track email campaign performance, monitor link clicks, and measure engagement metrics for audience insights.

Alternatives

  • Step up

    Homesnap Pro+ or MoxiPresent for agents wanting CRM and marketing tools alongside listing analytics.

  • Lighter alternative

    Many MLSs' built-in traffic stats pages for basic portal view counts at no cost.

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Conversion Gems independently reviews every tool.

Tags

#DirectMail#Marketing

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