Conversion GemsConversion Gems
ListTrac logo
Reviewed · Updated 2026-06-18

ListTrac

Tracks website clicks, analytics, and marketing performance for campaigns.

Reviewed by the Conversion Gems editorial team ·
Try ListTrac
Pricing
Freemium
Best for
Real‑estate agents
Category
Analytics & Data
The bottom line

The most practical listing-performance tracker in real estate — affordable direct or often free through your MLS.

7.4
Our score
7.4 / 10
Conversion Gems editorial verdict
From $9.99/mo; free via many MLS memberships
Features7/10
7 - deep cross-portal listing analytics and automated branded seller reports; narrow real estate focus limits general utility.
Value8/10
8 - $9.99/mo agent entry is very affordable; free MLS bundling makes it near-zero cost for many users.
Ease of use8/10
8 - auto-syncs with MLS, weekly reports generate without manual input, clean dashboard; minimal setup friction.
Ecosystem7/10
7 - integrates with all major portals and dozens of MLS systems; no CRM or marketing tool connectors.
Support6/10
6 - online support offered; MLS-distributed users rely on their MLS help desk; no evidence of phone or priority support tiers.
What it really is

ListTrac — real estate listing analytics and branded seller reporting platform.

Our take

ListTrac tracks listing performance across major portals (Zillow, Realtor.com, Homes.com), IDX broker sites, and MLS platforms, giving agents and brokers a unified view of views, leads, shares, and buyer geography. The DB lists $25/mo and 'freemium' — both are wrong: direct plans start at $9.99/mo for agents with a 7-day free trial, and many MLS organizations bundle it free for members as an institutional benefit (not a product-level freemium tier). The real pitch is auto-generated branded weekly Seller Reports that agents share with clients to demonstrate marketing ROI.

Why we rate it

At $9.99/mo for individual agents, ListTrac is one of the most cost-effective listing analytics tools in residential real estate. The MLS partnership model means a large portion of its user base accesses it for free, making it a near-zero-risk adoption decision.

The catch

Purely real estate listing analytics — no CRM, no lead routing, no ad management. Value is limited if your MLS doesn't syndicate to the major portals ListTrac monitors, and Broker Plan pricing is opaque.

Best for
Listing agents who want branded weekly performance reports to share with sellers
Teams and offices tracking engagement across Zillow, Realtor.com, and Homes.com in one dashboard
MLS members on partner networks who can access it at no additional cost
Not good for
Agents wanting CRM or lead-management features bundled in
Commercial real estate professionals (platform is residential MLS-centric)
Brokerages needing ad spend tracking or paid-search attribution
Friction report
Time to value
Fast: 7-day trial activates immediately; weekly Seller Report emails begin generating automatically once listings sync from the MLS.
Scale breakpoint
Office and Broker plans require separate pricing conversations; per-agent seat costs can add up for large teams not covered by an MLS bundle.
Walled garden
Moderate: reports are ListTrac-branded or agent-branded but locked inside the platform's report format; raw data export options are limited.

Frequently Asked Questions

Alternatives

Step up

Homesnap Pro+ or MoxiPresent for agents wanting CRM and marketing tools alongside listing analytics.

Lighter alternative

Many MLSs' built-in traffic stats pages for basic portal view counts at no cost.

Ready to try ListTrac?
Opens the official site — we may earn a commission if you sign up.
Try ListTrac

Tags

#DirectMail#Marketing

Explore related categories

Conversion Gems independently reviews every tool. We may earn a commission if you sign up through our links — it never affects our verdict or ranking.