Matrixify, formerly Excelify, is a Shopify app for bulk importing, exporting, updating and migrating store data with Excel, CSV or Google Sheets. The free Demo plan limits each job to 10 items per entity. Paid plans cost $20, $50 or $200 every 30 days, depending on how big each job is.
The bottom line
The go-to bulk data tool for serious Shopify stores; size the plan to your biggest job.
7.2
Our score
7.2 / 10
Conversion Gems editorial verdict
Free Demo; Basic $20 per 30 days
Features8/10
8 - 17+ data entities, partial updates, bulk delete, scheduling and migrations, per matrixify.app and its App Store listing.
Value7/10
7 - a free Demo plan and Basic at $20 every 30 days; large jobs need $50 or $200 plans.
Ease of use7/10
7 - installs from the Shopify App Store, but import templates have column rules to learn.
Ecosystem7/10
7 - works with Google Sheets, Google Drive, Dropbox, FTP/SFTP, Google Shopping and an MCP server; Shopify only.
Support6/10
6 - documentation, tutorials and a YouTube channel; support channels and hours not verified on the vendor pages.
What it really is
A Shopify app for bulk spreadsheet import, export, update and migration of nearly all store data.
Our take
Matrixify does what Shopify's built-in CSV tools cannot: many more data types, much bigger files, partial updates and bulk deletes. It is a common tool for migrations and large catalogue edits. Pick the plan by your largest single job, since limits apply per job rather than per month.
Why we rate it
Covers far more Shopify data, at far larger sizes, than native CSV tools.
The catch
Shopify only, and per-job limits push large stores to Big or Enterprise.
Best for
Large Shopify catalogues
Store migrations to Shopify
Scheduled data feeds and backups
Not good for
Non-Shopify stores
Merchants editing a handful of products
Teams that avoid spreadsheets
Friction report
Time to value
Minutes to export; imports need the template's column rules.
Scale breakpoint
Jobs above 5,000 products or 1,000 orders (Basic) or 50,000 products (Big).
Walled garden
Low: data moves in standard Excel, CSV and Google Sheets files.
Matrixify plans and pricing
Plan
Price
Per-job limits
Extras
Demo
Free
10 items per entity (2 menus, 1 shop)
Scheduling, FTP/SFTP, metafields, free additional store
10+ parallel threads, 2 parallel manual jobs, unlimited AI MCP jobs
From Matrixify's pricing page and Shopify App Store listing, checked 4 October 2026. Billed in USD through Shopify every 30 days.
Frequently Asked Questions
Partly. The Demo plan is free but limits each job to 10 items per entity, such as 10 products or 10 orders. Paid plans cost $20 (Basic), $50 (Big) or $200 (Enterprise) every 30 days (checked 4 October 2026).
Matrixify, formerly Excelify, is a Shopify app by ITissible for bulk importing, exporting, updating and migrating store data through Excel, CSV or Google Sheets files.
Basic is $20 every 30 days with up to 5,000 products per job, Big is $50 with 10 times those limits, and Enterprise is $200 with no per-job limits. Billing is in USD through Shopify (checked 4 October 2026).
Shopify's admin exports products and some other data to CSV. Matrixify adds exports of orders, customers, metafields, redirects, menus and more to Excel or Google Sheets, and can schedule them.
Only as a source for migration. Matrixify is a Shopify app; its listing names WooCommerce, Magento, BigCommerce, Lightspeed and WordPress as platforms you can migrate from.
Matrixify alternatives
Other ways to move Shopify data:
Shopify: Shopify's own admin includes CSV import and export for products and other basic data.
Zapier: No-code automation that can push records between Shopify and other apps as events happen.
Make: Visual automation builder for multi-step data flows between Shopify and other tools.
