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Reviewed · Updated 2026-10-04

Mautic

Free, open-source marketing automation software for email campaigns, landing pages, forms and lead scoring that you can self-host or buy managed.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Free
Best for
Self-hosted automation
Category
Marketing Automation

Mautic is free, open-source marketing automation software for email campaigns, landing pages, forms and lead scoring. It suits organizations with technical help that want their marketing data on their own servers. The software costs nothing under GPL-3.0; managed hosting from Dropsolid starts at EUR 247.50 a month billed annually.

The bottom line

Strong value with in-house technical skills; hard going without them.

7.3
Our score
7.3 / 10
Conversion Gems editorial verdict
Free (self-hosted); managed from EUR 247.50/mo
Features8/10
8 - campaign builder, email A/B testing, landing pages, forms, web tracking and lead scoring per mautic.org/features.
Value9/10
9 - free under GPL-3.0; managed plans from EUR 247.50/mo are optional.
Ease of use4/10
4 - self-install needs CLI, web server, database, PHP and cron skills per the download page.
Ecosystem8/10
8 - REST API, plugin ecosystem and connectors such as Make's Mautic app.
Support6/10
6 - documentation, community forums and Slack, plus paid partners and ELTS; no vendor help desk for the free software.
What it really is

GPL-licensed marketing automation software you host yourself or buy as a managed service.

Our take

For teams with technical help and big lists, Mautic replaces a large SaaS bill with server and maintenance costs you control. Without that help, the managed route starts around EUR 247.50 a month, which is no longer cheap for a small business.

Why we rate it

Mature, actively released open-source automation that covers campaigns, email, pages, forms and scoring.

The catch

You own the upkeep: installs, upgrades, deliverability and security, or a managed plan that costs more than many SaaS starters.

Best for
Companies with strict data-control needs
Agencies running automation for many clients
Large lists where per-contact pricing hurts
Not good for
Small teams with no technical help
Anyone wanting a free hosted plan
Friction report
Time to value
Days for a self-hosted install with sending configured; minutes to start the hosted trial.
Scale breakpoint
Server sizing and email delivery become the work as lists and campaigns grow.
Walled garden
Very low: open source, your own database and a REST API.

Ways to run Mautic and what they cost

OptionPriceWho runs itNotes
Self-hostedFree (GPL-3.0)YouNeeds a VPS or dedicated server, PHP 8.2+, MySQL/MariaDB, cron
Free trial$0 for 14 daysDropsolidNo credit card
Mautic EssentialFrom EUR 247.50/mo billed annually (EUR 275/mo quarterly)DropsolidManaged hosting
Mautic ProfessionalFrom EUR 1,237/moDropsolidManaged hosting
Mautic EnterpriseCustomDropsolidQuote-based

From mautic.org (download and Managed Mautic pages), checked 4 October 2026. Dropsolid is Mautic's official trials and hosting partner.

Frequently Asked Questions

Mautic alternatives

Hosted marketing automation tools to compare:

ActiveCampaign: Hosted email and marketing automation priced by contact tier.
Brevo: Email, SMS and automation platform with a free plan and volume-based pricing.
HubSpot: CRM-centered marketing, sales and service platform.
MailChimp: Template-heavy email marketing aimed at smaller businesses.
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Tags

#Mautic#OpenSource#MarketingAutomation

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