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Reviewed · Updated 2026-10-04

Triple Whale

Ecommerce analytics and attribution platform for Shopify brands, with a free plan and paid tiers that add multi-touch attribution and AI tools.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Freemium
Best for
Shopify brand attribution
Category
Analytics & Data

Triple Whale is an analytics and attribution platform for Shopify brands that unifies store, ad, email and SMS data. It has a free plan, and the Shopify App Store lists paid plans from $219 a month.

The bottom line

Worth trying free; pay only once ad spend makes multi-touch attribution matter.

7.1
Our score
7.1 / 10
Conversion Gems editorial verdict
Free; Foundation $219/mo (Shopify App Store)
Features8/10
8 - pixel attribution, multi-touch models, cohorts, SQL editor, Moby AI and creative generation per the Shopify listing.
Value6/10
6 - a usable free plan, but paid tiers start at $219 a month.
Ease of use7/10
7 - one-click Shopify install; attribution settings take some learning.
Ecosystem8/10
8 - integrations listed for Facebook, Google Ads, TikTok, Amazon, Klaviyo, Gorgias and Recharge.
Support6/10
6 - middle score: we could not load its help pages to verify support channels.
What it really is

A Shopify-first analytics and attribution dashboard with an AI assistant on top.

Our take

Triple Whale is a common pick for Shopify brands that want ad attribution without stitching tools together. The free plan is genuinely useful for blended reporting and first or last click views. The real product starts at Foundation, $219 a month on the Shopify listing, where multi-touch attribution and custom reporting live. Check the quote for your store size, since we could not load the vendor's own pricing page.

Why we rate it

It joins store, ad and retention data with attribution and an AI assistant in one Shopify app.

The catch

The jump from free to $219 a month is large, and the vendor's own price for bigger stores may differ.

Best for
Shopify brands with meaningful paid ad spend
Teams that want multi-touch attribution
Agencies managing several Shopify clients
Not good for
Stores not on Shopify
Small stores that cannot justify $219 a month
Lead-gen or info-product funnels
Friction report
Time to value
Low: install from the Shopify App Store and connect ad accounts.
Scale breakpoint
Multi-touch attribution and custom dashboards need the $219 a month tier.
Walled garden
Moderate: data is unified inside Triple Whale; the SQL editor helps with custom queries.

Triple Whale plans

PlanPriceWhat it adds
Free$0First and last click attribution, Triple Pixel, 12-month lookback, ads, Amazon, email and SMS integrations
Foundation$219/mo or $2,190/yrMulti-touch attribution, cohort analysis, custom dashboards, SQL editor, Moby AI
Automate$749/mo or $7,490/yrMoby automations, AI creative generation, contextual benchmarks

From Triple Whale's Shopify App Store listing, checked 4 October 2026. Triple Whale's own pricing page could not be loaded; confirm the price for your store size.

Frequently Asked Questions

Triple Whale alternatives

Other attribution and tracking tools in our directory:

Hyros: Ad tracking and attribution for funnels, calls and ecommerce.
Cometly: Ad attribution that sends conversion data back to ad platforms.
RedTrack: Campaign tracking for performance marketers and affiliates across many traffic sources.
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Tags

#EcommerceAnalytics#Attribution#Shopify

Conversion Gems independently reviews every tool. We may earn a commission if you sign up through our links — it never affects our verdict or ranking.