What is the best alternative to Supermetrics?

By our editorial score, Databox (7.7/10) is the highest-rated alternative here. The better fit depends on why you are leaving Supermetrics: the relationship label on each alternative (lighter, head-to-head or more powerful) and its reason are the quickest way to narrow it down.

Which Supermetrics alternative has the lowest listed starting price?

AgencyAnalytics, listed from $20/mo in our review. Marketing reporting tools price by data sources, users, ad accounts or clients managed, so count what you need to connect before comparing list prices.

Is Supermetrics free?

No. Supermetrics has no free plan, but every plan can be tried free for 14 days without a credit card. After that, Starter costs EUR 39 a month billed yearly or EUR 49 billed monthly (checked 4 October 2026).

How much does Supermetrics cost?

Starter is EUR 39, Growth EUR 159 and Pro EUR 399 per month billed yearly, or EUR 49, 199 and 499 billed monthly. Enterprise is quote-based. Extra users, sources, destinations and ad accounts cost more (checked 4 October 2026).

Supermetrics alternatives

Supermetrics moves marketing data into the reporting tools you already use, but there is no free plan and caps on sources, users and accounts per source push costs up quickly. These are the alternatives our reviews name, each with the reason it made the list.

Reviewed by the Conversion Gems editorial team · Oct 4, 2026 · no sponsored placements

Top Supermetrics alternatives

Ranked by our editorial score.

Databox Analytics & DataLighter option
Dashboards with a free plan that covers a few sources, for small teams that don't need raw data exports.
vs Supermetrics: Better value (7 vs 5) · Easier to use (8 vs 7)
Source: our Supermetrics review
Lighter alternative: “Databox for a free dashboard plan with a few sources.”
Our score7.7 / 10
Starts at$64/mo
Free planYes
Read review Databox
AgencyAnalytics Analytics & DataHead-to-head
Client reporting software priced per client, with white-label dashboards, for agencies that would rather give clients a portal than build reports in spreadsheets.
vs Supermetrics: Better value (7 vs 5) · Easier to use (8 vs 7)
Source: our Supermetrics review
Comparison: “vs AgencyAnalytics: per-client agency dashboards versus Supermetrics' per-source data feeds.”
Our score7.6 / 10
Starts at$20/mo
Free planNo
Read review AgencyAnalytics
Agency360 Analytics & DataHead-to-head
A white-label dashboard and reporting platform built for agencies, for teams that want finished client reports rather than raw data feeds.
vs Supermetrics: Better value (7 vs 5) · Fewer integrations (6 vs 9)
Source: our Supermetrics review
Alternatives list: “A white-label performance dashboard and reporting platform for agencies.”
Our score6.8 / 10
Starts at$79/mo
Free planNo
Read review Agency360
Domo Analytics & DataMore powerful
A full business intelligence platform with its own dashboards, for companies that want to report on more than marketing data.
vs Supermetrics: Harder to use (5 vs 7)
Source: our Supermetrics review
Step-up alternative: “Domo for a full BI platform with its own dashboards.”
Our score6.2 / 10
Starts at~$20K/yr
Free planNo
Read review Domo

* “Lower listed price” compares the entry prices in our reviews. Where the two tools price differently (per seat, per contact, per email sent), the cheaper option depends on your list size and sending volume.

How they compare

Our five sub-scores out of 10. Bold means at least a point above Supermetrics.

Tool	Score	Features	Value	Ease of use	Ecosystem	Support	Starts at	Free plan
Supermetrics(replacing)	7.1	8	5	7	9	7	See pricing	No
Databox	7.7	8	7	8	8	7	$64/mo	Yes
AgencyAnalytics	7.6	8	7	8	8	6	$20/mo	No
Agency360	6.8	7	7	7	6	6	$79/mo	No
Domo	6.2	8	4	5	8	6	~$20K/yr	No

Choose by what you need

The same reviewed relationship as the list above — not a new comparison.

Choose Databox for something lighter

Dashboards with a free plan that covers a few sources, for small teams that don't need raw data exports.

Choose AgencyAnalytics for a direct swap

Client reporting software priced per client, with white-label dashboards, for agencies that would rather give clients a portal than build reports in spreadsheets.

Choose Domo for more power

A full business intelligence platform with its own dashboards, for companies that want to report on more than marketing data.

Free alternatives to Supermetrics

1 of the 4 alternatives have a free plan.

Databox

What each free plan includes

Databox Review Databox

Free (3 sources); paid from $64/mo

How we picked them

Every alternative here is named in one of our own reviews — either in the Supermetrics review (as a lighter or more powerful option, or in a head-to-head comparison) or in the other tool's review. Each relationship was then checked by hand: would someone replacing Supermetrics reasonably consider this tool? Rankings follow our editorial score only; no tool pays to be listed or ranked.

Each entry quotes the review it came from, checked on 4 October 2026.

1 tools our reviews mention alongside Supermetrics that we left out, and why

Optmyzr — Optmyzr's review names Supermetrics, but says Optmyzr works inside ad accounts to apply changes, which is a different job from moving marketing data into reports.

Questions about Supermetrics alternatives

The tool you are replacing

Supermetrics Analytics & Data7.1 / 10

Starts at: See pricing
Free plan: No
Ease of use: 7/10
Value: 5/10

Best for: Looker Studio and Google Sheets reporting

Why people look for an alternative

There is no free plan, only a 14-day trial.
Starter allows only 3 data sources, 1 user and 3 accounts per data source, so agencies pay for extras.
Each plan includes one core destination, and more destinations cost extra.
Data warehouse destinations and API access sit in the quote-only Enterprise plan.

Read our Supermetrics review

Quick answers

Highest ratedDatabox7.7/10
Best with a free planDatabox7.7/10
Lowest listed starting priceAgencyAnalytics$20/mo
Easier to use than SupermetricsDataboxease 8 vs 7

Analytics & Data

Also on Conversion Gems

Alternatives