Mailchimp alternatives
Mailchimp's contact-based pricing climbs quickly, and its free plan now stops at 250 contacts. These are the alternatives our reviews name, each with the reason it made the list.
Top Mailchimp alternatives
Ranked by our editorial score.
E-commerce email and SMS in one tool, with abandoned-cart and browse-abandonment automations included rather than gated behind higher tiers.
vs Mailchimp: More features (8 vs 7) · Better value (8 vs 5) · Better support (9 vs 6)
Source: our Omnisend review
Comparison: “Mailchimp was not built specifically for e-commerce and gates advanced automation (abandoned cart, browse abandonment) behind higher-tier plans; Omnisend includes pre-built e-commerce workflows and multi-channel messaging (email, SMS, web push) on lower-priced tiers, making it a stronger default for online retail brands.”
Unlimited sends on paid plans and a lower listed starting price, which suits lists that send often.
vs Mailchimp: More features (8 vs 7) · Better value (9 vs 5) · Better support (7 vs 6) · Fewer integrations (6 vs 9)
Source: our Moosend review
Comparison: “Moosend starts at $9/month with unlimited email sends, while Mailchimp charges for unsubscribed and inactive contacts and caps monthly sends on lower tiers, making Moosend significantly cheaper for growing lists.”
Worth it when you want CRM, marketing and support in one system rather than a standalone email tool.
vs Mailchimp: More features (9 vs 7) · Better value (6 vs 5) · Better support (8 vs 6) · Harder to use (7 vs 9)
Source: our HubSpot review
Lighter alternative: “Brevo (formerly Sendinblue) or Mailchimp for teams that only need email marketing without the full CRM overhead.”
The closest like-for-like swap: rated just as easy to use (9/10 for ease in our review) with a lower listed starting price.
vs Mailchimp: Better value (9 vs 5) · Better support (7 vs 6) · Fewer integrations (6 vs 9)
Source: our MailerLite review
Comparison: “…Mailchimp has more third-party integrations and stronger brand recognition.”
Deeper automation with conditional branching, plus a built-in CRM with deal pipelines and lead scoring.
vs Mailchimp: More features (9 vs 7) · Better value (7 vs 5) · Better support (7 vs 6) · Harder to use (6 vs 9)
Source: our Mailchimp review
Comparison: “ActiveCampaign offers deeper marketing automation, a built-in CRM, and more advanced segmentation at comparable price points; Mailchimp is easier to set up and better suited for beginners who don't yet need complex multi-step automation.”
Prices by monthly email volume rather than list size, so large lists that send occasionally cost less; the free plan has no contact cap (300 emails a day).
vs Mailchimp: Better value (9 vs 5) · Fewer integrations (7 vs 9)
Source: our Mailchimp review
Lighter alternative: “Brevo (Sendinblue) for a free plan with up to 300 emails/day and no contact-count cap.”
The natural pick if your business already runs on Zoho CRM or other Zoho apps; its review also finds it much cheaper at larger list sizes.
vs Mailchimp: Better value (9 vs 5) · Better support (7 vs 6) · Fewer integrations (6 vs 9)
Source: our Zoho Campaigns review
Comparison: “…Zoho Campaigns costs roughly 60% less at 10,000 subscribers and has a free plan for up to 2,000 contacts and 6,000 emails/month.”
Revenue-focused email and SMS automation for established online stores; no free plan and a higher entry price.
vs Mailchimp: More features (8 vs 7) · Better value (7 vs 5) · Better support (7 vs 6) · Harder to use (7 vs 9)
Source: our Drip review
Lighter alternative: “Mailchimp or Omnisend for smaller stores wanting a simpler, lower-cost entry point.”
Built for online stores: segments and flows run on purchase and browsing data from Shopify, WooCommerce or BigCommerce.
vs Mailchimp: More features (9 vs 7) · Better value (6 vs 5) · Better support (7 vs 6) · Harder to use (6 vs 9)
Source: our Mailchimp review
Step-up alternative: “Klaviyo or ActiveCampaign for advanced e-commerce segmentation and multi-branch automation.”
A long-running, simple email platform for solo creators and small businesses, with human support and more predictable pricing as the list grows.
vs Mailchimp: Better value (7 vs 5) · Better support (9 vs 6) · Fewer integrations (7 vs 9)
Source: our AWeber review
Comparison: “AWeber's Plus plan at $30/month includes advanced automation and A/B testing with more predictable pricing at scale…”
Phone support on every plan, event-management tools, and one of the highest ease-of-use scores we give (9/10).
vs Mailchimp: Better value (6 vs 5) · Better support (8 vs 6) · Fewer integrations (7 vs 9)
Source: our Constant Contact review
Comparison: “…Constant Contact wins on event management tools, better reported deliverability, and phone support included on every plan.”
Adds webinar hosting and courses to email and automation, so it can replace several tools at once.
vs Mailchimp: More features (8 vs 7) · Better value (7 vs 5) · Better support (7 vs 6) · Harder to use (7 vs 9) · Fewer integrations (7 vs 9)
Source: our GetResponse review
Comparison: “GetResponse includes built-in webinar hosting on paid plans, which Mailchimp lacks entirely…”
Beginner-friendly with a free plan; fewer integrations than Mailchimp.
vs Mailchimp: Better value (7 vs 5) · Better support (8 vs 6) · Fewer integrations (6 vs 9)
Source: our Benchmark Email review
Comparison: “Benchmark Email's free tier is more generous for list size relative to Mailchimp's, which was cut to 250 contacts and 500 sends/month in early 2026; Mailchimp has a larger template library and far more third-party integrations.”
Mid-market email with advanced segmentation and multivariate testing for larger lists.
vs Mailchimp: More features (8 vs 7) · Better value (6 vs 5) · Better support (8 vs 6) · Harder to use (7 vs 9) · Fewer integrations (7 vs 9)
Source: our Campaigner (Email) review
Lighter alternative: “Mailchimp Essentials for smaller lists that need a gentler free-tier entry point before committing to a paid platform.”
Made for creators and newsletter writers, with subscriber-centric automation and built-in ways to sell digital products and paid newsletters.
vs Mailchimp: Better value (6 vs 5) · Better support (7 vs 6) · Fewer integrations (7 vs 9)
Source: our Mailchimp review
Comparison: “Kit is purpose-built for creators, bloggers, and digital product sellers with subscriber-centric features; Mailchimp covers e-commerce and general small-business marketing but is less tailored to audience-first businesses focused on newsletters and monetization.”
Lifecycle and onboarding journeys for mid-market SaaS teams; priced for large contact lists.
vs Mailchimp: More features (8 vs 7) · Better support (7 vs 6) · Harder to use (7 vs 9) · Fewer integrations (7 vs 9)
Source: our Autopilot review
Lighter alternative: “Mailchimp or ActiveCampaign for smaller contact lists or teams that don't yet need a built-in CDP.”
Polished, code-free email design for small teams and agencies; its pricing also climbs with list size.
vs Mailchimp: Better support (7 vs 6) · Fewer integrations (7 vs 9)
Source: our Campaign Monitor review
Comparison: “…Campaign Monitor … is known for more polished email templates and cleaner design tooling.”
* “Lower listed price” compares the entry prices in our reviews. Where the two tools price differently (per seat, per contact, per email sent), the cheaper option depends on your list size and sending volume.
How they compare
Our five sub-scores out of 10. Bold means at least a point above Mailchimp.
Choose by what you need
The same reviewed relationship as the list above — not a new comparison.
Choose Brevo for something lighter
Prices by monthly email volume rather than list size, so large lists that send occasionally cost less; the free plan has no contact cap (300 emails a day).
Choose Moosend for a direct swap
Unlimited sends on paid plans and a lower listed starting price, which suits lists that send often.
Choose Omnisend for more power
E-commerce email and SMS in one tool, with abandoned-cart and browse-abandonment automations included rather than gated behind higher tiers.
Free alternatives to Mailchimp
10 of the 17 alternatives have a free plan.
Omnisend, HubSpot, MailerLite, Brevo, Zoho Campaigns, Klaviyo, AWeber, GetResponse, Benchmark Email, ConvertKit
What each free plan includes
Lower listed starting price than Mailchimp ($13/mo): Moosend ($9/mo), MailerLite ($12/mo), Brevo ($9/mo), Constant Contact ($12/mo). Pricing models differ, so compare at your own list size.
How we picked them
Every alternative here is named in one of our own reviews — either in the Mailchimp review (as a lighter or more powerful option, or in a head-to-head comparison) or in the other tool's review. Each relationship was then checked by hand: would someone replacing Mailchimp reasonably consider this tool? Rankings follow our editorial score only; no tool pays to be listed or ranked.
Relationships drafted from our catalogue reviews on 24 September 2026 for this local preview. Before publication each row is confirmed by a Conversion Gems editor.
11 tools our reviews mention alongside Mailchimp that we left out, and why
- sendinblue-brevo — Duplicate catalogue entry for Brevo; the Brevo row is shown once.
- BlueHornet (now Marigold Campaigner) — Appears to be the same product line as Campaigner (Marigold); kept out until the catalogue duplicate is resolved.
- Sleeknote — Pop-up and lead-capture tool: works alongside an email platform, does not replace one.
- Convert Pro — WordPress pop-up plugin: a companion to Mailchimp, not a substitute.
- Thrive Leads — WordPress opt-in form plugin: a companion to Mailchimp, not a substitute.
- Recapture — Cart-recovery add-on for stores: covers one use case, not a full email platform.
- Pabbly — The catalogue entry is Pabbly's automation product; the comparison text refers to a different Pabbly product.
- Systeme.io — All-in-one funnel builder; the source sentence suggests pairing it with Mailchimp rather than replacing it.
- Flowtrack — CRM and funnels for coaches; the source sentence pairs Mailchimp with Calendly rather than replacing it.
- FlockNotes — Church-specific messaging platform: too niche to present as a general Mailchimp alternative.
- Populo — Enterprise internal-communications platform: a different job from marketing email.
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