Supermetrics moves data from ad, analytics, ecommerce and SEO platforms into Google Sheets, Looker Studio, Excel, Power BI or AI assistants, for marketers and agencies who build reports. There is no free plan: a 14-day trial, then Starter from EUR 39 a month billed yearly.
The bottom line
Strong for teams that report in Sheets or Looker Studio; check how many sources and accounts you need first.
7.1
Our score
7.1 / 10
Conversion Gems editorial verdict
EUR 39/mo billed yearly
Features8/10
8 - connectors across ads, analytics, ecommerce, social and SEO plus Sheets, Looker Studio, Excel, Power BI and AI destinations, per supermetrics.com.
Value5/10
5 - no free plan; Starter at EUR 39/mo yearly covers only 3 sources, 1 user and 3 accounts per source.
Ease of use7/10
7 - self-serve 14-day trial with no card, but plan limits and extras take time to understand.
Ecosystem9/10
9 - broad source catalogue, 8 core destinations, warehouses and API access on Enterprise.
Support7/10
7 - standard support is 24/7 by tickets, chat and email; a Customer Success Manager comes on higher tiers.
What it really is
A paid connector service that moves marketing platform data into spreadsheets, BI tools, AI assistants and warehouses.
Our take
Supermetrics solves a dull but costly problem: exporting numbers from many ad and analytics tools by hand. The connector list and destinations are broad, and standard support runs 24/7. The pricing model is the thing to study. You pay by data sources, users and accounts per source, and one core destination is included, so an agency with many client ad accounts can outgrow Starter fast. Run the 14-day trial with your real accounts before committing.
Why we rate it
Broad connectors and destinations with scheduled refresh remove manual reporting work.
The catch
No free plan, and caps on sources, users and accounts per source push costs up quickly.
Best for
Looker Studio and Google Sheets reporting
Multi-channel ad reporting
Analysts feeding Power BI or Excel
Not good for
Teams wanting a free tool
One-source reporting on a tight budget
Warehouse pipelines without an Enterprise budget
Friction report
Time to value
Short: start a trial, connect a source and pull data into Sheets or Looker Studio.
Scale breakpoint
A fourth data source, second user or fourth account per source moves you off Starter or into paid extras.
Walled garden
Low: data lands in your own Sheets, Excel, BI tool or warehouse.
Supermetrics plans and pricing
Plan
Billed yearly
Billed monthly
Sources / users / accounts per source
AI credits per month
Starter
EUR 39/mo
EUR 49/mo
3 / 1 / 3
4,000
Growth
EUR 159/mo
EUR 199/mo
7 / 2 / 7
12,000
Pro
EUR 399/mo
EUR 499/mo
10 / 3 / 10
18,000
Enterprise
Quote
Quote
Custom; adds warehouses, API, SAML SSO
Custom
From Supermetrics' pricing page, checked 4 October 2026. Prices were shown in EUR. Each plan includes 1 core destination; extra destinations, users, sources and ad accounts cost more. 14-day free trial, no credit card.
Frequently Asked Questions
No. Supermetrics has no free plan, but every plan can be tried free for 14 days without a credit card. After that, Starter costs EUR 39 a month billed yearly or EUR 49 billed monthly (checked 4 October 2026).
Starter is EUR 39, Growth EUR 159 and Pro EUR 399 per month billed yearly, or EUR 49, 199 and 499 billed monthly. Enterprise is quote-based. Extra users, sources, destinations and ad accounts cost more (checked 4 October 2026).
It connects marketing platforms such as Google Ads, Facebook Ads, GA4, Shopify and HubSpot to reporting tools like Google Sheets, Looker Studio, Excel and Power BI, and refreshes the data on a schedule so reports stay current.
Supermetrics Oy is a private Finnish company founded in Helsinki in 2013 by Mikael Thuneberg. Its investors include OpenOcean, Highland Europe and IVP.
Yes. It is an established company that says 200,000+ companies in 120 countries use it, and it is listed on the Google Workspace Marketplace and Shopify App Store.
AgencyAnalytics suits agencies that want per-client white-label dashboards, and Databox has a free dashboard plan. Domo and Agency360 are other reporting options in our directory.
Supermetrics alternatives
Other marketing reporting tools in our directory:
AgencyAnalytics: Client reporting dashboards for marketing agencies, with white-label portals.
Databox: Dashboards that pull metrics from many sources, with a free starter plan.
Agency360: A white-label performance dashboard and reporting platform for agencies.
Domo: A business intelligence platform for dashboards and automated insights.
