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Reviewed · Updated 2026-10-04

Northbeam

Northbeam is a marketing attribution and measurement platform for ecommerce brands with large paid ad budgets, priced from $1,500 a month.

Reviewed by the Conversion Gems editorial team ·
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Pricing
Paid
Best for
Ecommerce ad attribution
Category
Analytics & Data

Northbeam is a marketing attribution and measurement platform for ecommerce brands that advertise across many channels. Starter is listed from $1,500 a month and Professional from $3,500 a month, with the final price scaled by your pageviews; there is no free plan.

The bottom line

Worth a demo for multi-channel ecommerce brands with big ad budgets; too costly for small stores.

6.3
Our score
6.3 / 10
Conversion Gems editorial verdict
From $1,500/mo
Features8/10
8 - MTA, view-through attribution, MMM+, incrementality, Apex and creative analytics per northbeam.io/pricing.
Value4/10
4 - from $1,500 a month, scaled by pageviews, with annual terms above Starter and no free tier.
Ease of use5/10
5 - demo-led setup and data that differs from ad platforms by design takes time to learn.
Ecosystem7/10
7 - connects major ad platforms, Shopify and other ecommerce platforms, plus MCP and data exports.
Support8/10
8 - knowledge base, support requests, a media strategist on Professional and a CSM with Slack on Enterprise.
What it really is

A first-party attribution and measurement suite for ecommerce brands that spend heavily on ads.

Our take

Northbeam aims at brands where ad budget decisions are worth tens of thousands a month, and its feature set reflects that: view-through attribution, MMM, incrementality and a pipeline back into ad algorithms. For that buyer the price can make sense. For a store spending a few thousand a month on ads, $1,500 a month for measurement is hard to justify, and lighter tools exist.

Why we rate it

Deep, ecommerce-specific measurement with hands-on strategy help, at a price only larger advertisers can justify.

The catch

Listed prices are only starting points, and higher tiers lock you into annual terms.

Best for
DTC brands spending six figures a month on ads
Media buyers judging cross-channel ROAS
Agencies managing ecommerce clients
Not good for
Small Shopify stores
B2B SaaS pipeline attribution
Teams wanting a free tier
Friction report
Time to value
Weeks: demo, quote, tracking setup, then a learning period as the model collects data.
Scale breakpoint
Non-Shopify platforms, unlimited users and a media strategist need Professional at $3,500 a month or more.
Walled garden
Medium: data exports on Professional, touchpoint exports on Enterprise, plus the Northbeam MCP.

Northbeam plans and pricing

PlanPriceAd spend fitTerms
GrowthCustom quoteUnder $200K/month, via an agency partnerThrough the agency engagement
StarterFrom $1,500/moUnder $1.5M/yearMonth-to-month, usage-based (Shopify)
ProfessionalFrom $3,500/moUp to $500K/monthAnnual term
EnterpriseCustom quoteOver $500K/monthAnnual term

From Northbeam's pricing page, checked 4 October 2026. Prices are starting rates; the monthly price depends on data volume measured in pageviews. Offer: each plan also lists up to $50,000 to $200,000 in ad credits from Northbeam's ad platform partners.

Frequently Asked Questions

Northbeam alternatives

Other ad attribution tools in our directory:

Triple Whale: Ecommerce analytics and attribution with a Shopify App Store listing.
Hyros: Ad tracking and attribution that ties sales back to campaigns.
Cometly: Attribution built for B2B SaaS that links ad spend to CRM pipeline.
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Tags

#MarketingAttribution#Ecommerce#MediaBuying

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