AI Tools · AI Agent Builders

Tray.ai (formerly Tray.io)

Integration and automation platform for connecting business apps and building workflows and AI agents. Not the TRAY POS Tray HQ.

Our take: Tray.ai connects cloud apps and runs multi-step automations and AI agents from one governed platform with 700+ connectors, a low-code builder and full API access.

Best forIT and ops automation teams

ReviewedOct 2026Free Trial

6.85 criteria · see breakdown

Try Tray.aiCustom pricing; free trial available

Conversion Gems is an independent review site, not Tray. Tray.ai (formerly Tray.io) is a platform for building integrations, automations and AI agents across business apps, with 700+ connectors. It sells Pro, Team and Enterprise plans by quote and offers a free trial through sales. If you want the Tray HQ restaurant back office, that is TRAY POS at hq.tray.com.

Looking for Tray HQ? That's TRAY POS

Tray HQ is the back office of TRAY, a cloud point-of-sale system for restaurant chains such as IHOP. Its login page is at hq.tray.com. TRAY POS is a different company from Tray.ai and has no link to this review.

This page reviews Tray.ai, the integration and automation platform previously called Tray.io. tray.io now redirects to tray.ai, and the Tray.ai login is at app.tray.io.

Checked October 2, 2026

The bottom line

A serious enterprise iPaaS for technical teams needing sophisticated, multi-system automation at scale — but budget for a sales conversation and custom pricing.

Our score

Reviewed by the Conversion Gems editorial team. Hover a facet to focus it; click to pin.Tap a facet to focus it.

Community ratings

Shown for context only. Our score is independent.

4.6

250+ reviews

4.6 / 5 aggregate · across 1 source

Third-party ratings shown verbatim; aggregate weighted by review volume.

What it is, and why we rate it

One line each. Open a row for detail.

What it really isTray.ai (formerly Tray.io): an integration and automation platform (iPaaS) for building integrations, automations, AI agents and MCP services.

Our takeTray.ai connects cloud apps and runs multi-step automations and AI agents from one governed platform with 700+ connectors, a low-code builder and full API access.

It is sold by quote: Tray.ai publishes plan features but no prices, and usage scales with Tasks. tray.io now redirects to tray.ai.

Why we rate itTray.ai pairs a large connector library with governance features (audit trails, log masking, SSO on Enterprise) and tools for building AI agents and MCP services on the same platform.

The catchFully sales-led pricing with no self-serve signup makes it hard to evaluate cost upfront.

Usage-based billing on workflow steps can escalate unpredictably as automation complexity grows, and the entry investment is well above SMB budgets.

Best / not good for

Best for

Enterprise and mid-market teams running complex, multi-system integrations
Operations and IT builders who need both low-code and developer-grade tooling in one platform
Organizations requiring compliance features (HIPAA, SSO, regional hosting)

Not good for

SMBs or startups needing transparent, self-serve pricing
Simple point-to-point integrations where lighter tools (Zapier, Make) suffice
Teams without dedicated ops/IT resources to manage workflow governance

Trade-offs

Friction report

Trade-offs to know before signing up.

Time to value
Moderate: requires a sales conversation and trial setup before building; once onboarded, the visual builder is fast for experienced users.
Scale breakpoint
Usage-based step billing means costs rise sharply as workflow complexity and execution volume grow; large deployments need careful task budgeting.
Walled garden
Moderate: workflows and connectors live inside the platform; data can be exported but operational logic is tightly coupled to Tray's runtime.

Still a fit?

If none of these block you, try it on the official site.

Try Tray.ai

Tray.ai or TRAY POS (Tray HQ)?

	Tray.ai (this review)	TRAY POS (Tray HQ)
What it is	Integration, automation and AI agent platform	Cloud point-of-sale system for restaurant chains
Website	tray.ai	tray.com
Login	app.tray.io	hq.tray.com (Tray HQ)
Used by	IT, operations and business systems teams	Restaurant operators; TRAY says it runs in over 96% of IHOP locations

Checked 2 October 2026 on tray.ai, tray.com and hq.tray.com. The two companies are unrelated.

Tray.ai pricing

Plan	Price	What you get
Pro	Quote	For specific use cases: 3 workspaces, 7-day insights, 7-day log retention, 700+ connectors
Team	Quote	For a department: 20 workspaces, 30-day insights, log retention management, Guardian Log Masking, all add-ons available
Enterprise	Quote (talk to sales)	Unlimited workspaces, 180-day insights, advanced on-premise, SSO, HIPAA, regional hosting, log streaming, data engineering

From Tray.ai's pricing page, checked 2 October 2026. Tray.ai publishes no prices: quotes depend on usage (Tasks) and features. A free trial is available through sales.

A look inside

Tray.ai (formerly Tray.io) product screenshot

Frequently Asked Questions

What is Tray HQ?

Tray HQ is the back office of TRAY, a restaurant point-of-sale company, where operators manage sites, menus, reports and settings. It is not part of Tray.ai, the integration platform reviewed here.

Where is the Tray HQ login?

The Tray HQ login page is at hq.tray.com and is run by TRAY POS. We can't help with TRAY accounts; TRAY lists support@tray.com for help. If you use Tray.ai (formerly Tray.io), its login is at app.tray.io.

Is Tray.io the same as Tray.ai?

Yes. Tray.io is the former name of Tray.ai, and tray.io now redirects to tray.ai.

How much does Tray.ai cost?

Tray.ai doesn't publish prices. Its Pro, Team and Enterprise plans are quoted by sales based on usage and the features you need (checked 2 October 2026).

Does Tray.ai have a free trial?

Yes. Tray.ai offers a free trial, which you start by contacting its sales team or using the trial request on its site.