Emporia Research is a B2B research platform that recruits and verifies business professionals for surveys, interviews, focus groups and AI-moderated interviews. It is built for research agencies, consultancies and B2B teams that need hard-to-reach respondents. Pricing is pay as you go with no annual contract or minimum spend, but rates are only available by quote.
The bottom line
Worth a demo if B2B respondent quality is your main problem; consumer researchers should look elsewhere.
6
Our score
6 / 10
Conversion Gems editorial verdict
Quote-based; pay as you go, no minimum spend
Features7/10
7 - respondent sourcing, verification, survey builder, scheduling and AI-moderated interviews in one platform.
Value5/10
5 - no minimum spend helps, but prices are not published, so value is hard to judge up front.
Ease of use6/10
6 - DIY platform, but access starts with a demo and audience scoping.
Ecosystem5/10
5 - works with your own survey tool and exports files, but few named integrations are listed.
Support7/10
7 - help center plus a client solutions team and an optional managed project team.
What it really is
A platform plus verified panel for recruiting business professionals into research studies.
Our take
Emporia targets a real pain in B2B research: fake or unqualified respondents. Its LinkedIn checks, 200+ targeting attributes and AI-moderated interviews make it a credible choice for agencies and B2B teams, and pay-as-you-go terms lower the commitment. The lack of public prices makes it hard to compare with User Interviews without a sales call.
Why we rate it
It pairs a DIY research platform with identity-checked B2B respondents and AI-moderated interviews.
The catch
No published prices, and it only covers B2B audiences.
Best for
B2B market research agencies
Consulting and private equity due-diligence teams
B2B product and marketing teams
Not good for
Consumer research
Buyers who need list prices before talking to sales
Friction report
Time to value
Days: book a demo, scope the audience, then launch; Emporia cites feedback within 24 hours of kickoff for startup projects.
Scale breakpoint
Larger programs tend to move to the managed project team, priced by quote.
Walled garden
Low: you can field surveys in your own programming tool and export interview transcripts, audio and video.
Frequently Asked Questions
Emporia does not publish prices. It says you pay as you go with no annual contract or minimum spend, and you get a quote through a demo or sales contact (checked 4 October 2026).
Emporia is an operating company founded in 2021 that sells B2B research software and services, with a client login and a separate participant portal called Polis. Conversion Gems has not run a study on it, so ask for sample data and verification details during the demo.
It helps researchers find and verify business professionals for surveys, interviews, focus groups and AI-moderated interviews, through its mrxCore platform or with help from its project team.
Conversion Gems is a review site, not Emporia. Research clients sign in at app.emporiaresearch.com/login. People who take part in paid studies use Emporia's participant portal, Polis, linked from the Emporia website.
Emporia's site invites professionals to 'Earn from your Insights' through Polis, its participant portal for paid research studies. Pay rates are not published on its website.
Emporia Research alternatives
Other research and survey tools to compare:
UserTesting: Human insight platform for testing products and experiences with recruited participants.
Dovetail: Research repository that turns interviews and feedback into searchable insights.
SurveySparrow: Survey and feedback builder with a free plan, for teams that already have respondents.
SurveyMonkey: Widely used survey platform for building questionnaires and analyzing responses.
