SurveySparrow is survey and feedback software for customer experience, product and research teams, known for chat-style surveys sent by email, SMS or WhatsApp. A limited free plan and a 14-day trial are available; paid plans start at $19 a month billed yearly, and there is no monthly billing.
The bottom line
Strong for ongoing feedback programs if you can commit to quarterly or yearly billing.
7.1
Our score
7.1 / 10
Conversion Gems editorial verdict
Free; paid from $19/mo billed yearly
Features8/10
8 - conversational surveys, NPS/CSAT/CES, SMS and WhatsApp, Echo AI, CogniVue and workflows, per surveysparrow.com.
Value6/10
6 - Basic is $19/mo billed yearly, but there is no monthly plan, Starter and Business list at $49 and $99 regular, and extra users are $49/mo.
Ease of use7/10
7 - self-serve builder with a 14-day no-card trial; advanced workflows take some setup.
Ecosystem7/10
7 - Slack, HubSpot, Zendesk, Salesforce, Zapier and webhooks; 25+ integrations on Enterprise.
Support7/10
7 - 24x5 email on Basic and Starter, 24x5 chat on Business, a user community and a dedicated CSM on Enterprise.
What it really is
A survey and customer feedback platform built around chat-style surveys and NPS/CSAT programs.
Our take
SurveySparrow covers more than a form builder: chat-like surveys, SMS and WhatsApp sending, AI follow-ups and sentiment analysis all sit in one product. The pricing needs a careful read. There is no monthly plan, the yearly Starter and Business prices were shown as a sale, and Basic and Starter include a single user, with each extra seat at $49 a month. For a recurring CX program it is good value at the yearly rates; for a one-off survey it is a commitment.
Why we rate it
Wide distribution channels, named AI analysis features and workflows at mid-tier prices.
The catch
No monthly billing, one user on the lower plans, and sale prices that may not match renewal.
Best for
CX teams running NPS and CSAT programs
Businesses surveying by SMS or WhatsApp
Teams that want AI theme and sentiment analysis
Not good for
One-off surveys with month-to-month billing
Large teams on a budget, given $49 per extra user
Buyers needing HIPAA below Enterprise
Friction report
Time to value
Self-serve signup with templates; a first survey can go out the same day.
Scale breakpoint
A second user on Basic or Starter, or needs like HIPAA and key driver analysis, push costs up or to Enterprise.
Walled garden
Low to medium: webhooks, Zapier and CRM integrations export responses.
SurveySparrow plans and pricing (billed yearly)
Plan
Price per month
Responses
Users
Free
$0
75 per quarter; 3 active surveys
1
Basic
$19
2,500
1
Starter
$49 regular (limited-time offer $39)
15,000
1
Business
$99 regular (limited-time offer $79)
36,000
3
Enterprise
Quote-based
Custom
3+
From SurveySparrow's pricing page, checked 4 October 2026. Prices are per month billed yearly; quarterly billing is also offered with lower response tiers. There is no monthly billing. Extra users cost $49 a month each. The free plan's response limit appears as 75 per quarter in the plan table and 50 per month in an FAQ.
Frequently Asked Questions
Billed yearly, Basic is $19 a month (2,500 responses, 1 user), Starter $49 a month and Business $99 a month; when we checked, Starter and Business were on a limited-time offer of $39 and $79. Enterprise is quote-based. Quarterly billing is also available (checked 4 October 2026).
There is a forever-free plan with 3 active surveys, 10 questions per survey and 75 responses per quarter; an FAQ on the same pricing page says 50 responses a month, so confirm in your account. A 14-day trial of Business features needs no credit card (checked 4 October 2026).
No. SurveySparrow's pricing FAQ says you can pay quarterly or opt for annual billing. You can cancel at any time, effective at the end of the current billing cycle.
SurveySparrow is a software company that sells a cloud survey and customer experience platform. Its website lists an address in San Francisco, California.
Its pricing page lists offers for startups ($500 for $2,000 in credit), students (50% off) and NGOs (15% off). These are offers, so check the terms before you buy.
SurveySparrow alternatives
Other survey and form tools to compare:
Typeform: Interactive, one-question-at-a-time forms and surveys with monthly or annual billing.
SurveyMonkey: Long-established survey platform for creating surveys and analyzing responses at scale.
Microsoft Forms: Free surveys, quizzes and polls for Microsoft account and Microsoft 365 users.
Wufoo: Simple online form builder with a free tier and entry-based plans.
