Zawa, formerly X-Design, is an AI design agent from Starii Technology that makes logos, brand kits, posters, menus, social posts, product photos and short videos for small businesses. It has a free plan with daily credits; Plus, Pro and Max plans add monthly credits, with prices shown at checkout rather than on the pricing page.
Zawa was called X-Design
A March 18, 2026 press release announced that X-Design had become Zawa. The App Store listing still reads 'Zawa - formerly X-Design', so older guides and reviews may use the old name.
Checked October 4, 2026
The bottom line
Worth trying free for quick small-business branding; check credit costs per model before paying.
6.8
Our score
6.8 / 10
Conversion Gems editorial verdict
Free plan; paid plans priced at checkout
Features8/10
8 - logos, brand kits, posters, menus, product photos, photo tools and video generation with several third-party models.
Value6/10
6 - generous free plan, but paid plan prices are not shown before checkout and video credits run out quickly.
Ease of use8/10
8 - prompt or photo in, designs out, on web, iOS and Android.
Ecosystem5/10
5 - web and mobile apps plus an enterprise API, but no listed integrations with schedulers or other tools.
Support5/10
5 - live chat and a help center, but email replies take 3 to 10 business days.
What it really is
An AI design and video generator for small businesses, formerly called X-Design, that works on a credit system.
Our take
Zawa is aimed at shop owners who want branded posts, menus and product shots fast, and the free plan gives enough daily credits to judge the output. The credit system needs watching: premium image and video models cost far more credits than basic edits, and plan prices only appear at checkout. Cancelled plans freeze unused credits rather than losing them.
Why we rate it
It covers branding, social posts, product photos and video in one tool with a usable free plan.
The catch
Credits drain fast on premium video models, and plan prices are hidden until checkout.
Best for
Small businesses without a designer
Restaurants and cafes making menus and posters
Online sellers needing product photos
Not good for
Teams that need post scheduling across many accounts
Designers who want detailed manual control
Friction report
Time to value
Minutes: sign up, describe your business or upload a product photo, and generate designs.
Scale breakpoint
Heavy video use pushes you to Pro or Max, or into extra credit packs.
Walled garden
Low to medium: you download finished images and videos, but credits and brand kits live in your Zawa account.
Zawa plans and limits
Plan
Price
Credits
Image generations
5-second videos
Free
$0
60 a day (limited-time)
Up to 20 a day
Up to 5s a day
Plus
Shown at checkout
800 a month
Up to 160 a month
Up to 11 a month
Pro
Shown at checkout
3,500 a month
Up to 700 a month
Up to 100 a month
Max
Shown at checkout
8,000 a month
Up to 1,600 a month
Up to 230 a month
Credit packs (members)
$8 to $200
Top-up
-
-
From Zawa's pricing page, checked 4 October 2026. Subscription prices are not displayed on the page; the iOS App Store listing shows in-app purchases from $6.99 to $99.99.
Frequently Asked Questions
Zawa is an AI design agent for small businesses, made by Starii Technology. It creates logos, brand kits, posters, menus, social media posts, product photos and short videos from prompts or product photos, on the web and in iOS and Android apps.
Yes. X-Design was rebranded as Zawa in March 2026, and the App Store listing still reads 'Zawa - formerly X-Design'.
There is a free plan. It includes 60 credits a day (marked as limited time), up to 20 image generations a day, short daily video generations and up to 2 brand set generations (checked 4 October 2026).
Zawa's pricing page lists Plus (800 credits a month), Pro (3,500) and Max (8,000) but does not show plan prices before checkout. Extra credit packs for members are $8 to $200, and the iOS app lists in-app purchases from $6.99 to $99.99 (checked 4 October 2026).
Zawa offers a 7-day money-back guarantee if you have not used a Pro or Max plan, and refunds unused purchased credits within 7 days. App Store and Google Play purchases must be refunded through Apple or Google.
Use the live chat in the Zawa workspace or email support@zawa.ai; Zawa states email replies take 3 to 10 business days.
Zawa alternatives
Other AI tools for brand and social content:
Canva: A template-based design editor with AI features, for people who want more manual control.
Predis.ai: AI social post and video generator with built-in scheduling.
Creatify: AI video ad maker with avatars, built for product marketing.
Adobe Photoshop: Professional image editing for detailed retouching beyond quick AI output.
